Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam
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Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnamODUCTSIN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh -2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRODUCTSIN VIETNAMID:22130044MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHI Io Chi Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam Minh 2015ACKNOWLEDGEMENTSThe completion of this thesis is a remarkable achieve in my life. It has been several months and required a great effort forLuận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam
the research. I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. I also wish to eUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnamesis.Especially. I would like to give my special thanks to Doctor Le Nhai Hanh for supporting and guiding me with this research.STATEMENT O1 AUTHENTICATION(Candidate Certificate)I certify that the work in the thesis entitled “Factors affecting online impulse buying behavior in fashion products in Vi Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnametnam” is the result of my own research and has not been submitted for a higher degree to any university or institution other than International SchooLuận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam
l of Business (ISB).I also certify that the thesis has been written by me. Any help and assistance that I have received in my thesis have been approprUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam........................11.1.Research background................................................................11.2.Research objectives................................................................21.3.Research methodology and scope.....................................................31.4.Signifi Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnamcance of the study..........................................................41.5.Structure of the study...............................................Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnam
..............4CHAPTER II: LITERATURE REVIEW...........................................................52.1.Impulse Buying............................UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnamimpulse buying.............................................72.1.3.Impulse buying model.........................................................82.2.Online Impulse Buying.............................................................10 Luận văn thạc sĩ UEH factors affecting online impulse buying behavior in fashion products in vietnamUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PROGọi ngay
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