Ross-Jarrett-York_2016_Reaching-more-residents
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Ross-Jarrett-York_2016_Reaching-more-residents
Reaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan York Ross-Jarrett-York_2016_Reaching-more-residentsk42491Report U1603© American Council for an Energy-Efficient Economy 529 14’" Street NW. Suite 600. Washington. DC 20045 Phone: (202) 507-4000 • Twitter: @ACEEEDC Facebook.com/myACEEE • aceee.orgIncreasing PwOPATON © ACEEEContentsAbout the Authors..................................................... Ross-Jarrett-York_2016_Reaching-more-residents...........iiAcknowledgments.................................................................iiiExecutive Summary.....................................Ross-Jarrett-York_2016_Reaching-more-residents
...........................ivBackground........................................................................1Objectives and Methodology............Reaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan York Ross-Jarrett-York_2016_Reaching-more-residentsdels........................................................5Challenges to Participation in Multifamily Programs...............................7Findings: Program Participation and Outreach.....................................10Program Comparison: Participation........................................ Ross-Jarrett-York_2016_Reaching-more-residents..12Program Comparison: Marketing and Outreach Strategies......................16Best Practices for Achieving High Participation in Multifamily PrograRoss-Jarrett-York_2016_Reaching-more-residents
ms..........17Simplify and streamline access to program and services.....................18Target building owners and managers........................Reaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan York Ross-Jarrett-York_2016_Reaching-more-residents market and deliver programs. 23Partner with trade allies to market programs...............................24Deliver effective messages that demonstrate clear value with actionable guidance.... 26Areas for Further Research.......................................................28Conclusions.......... Ross-Jarrett-York_2016_Reaching-more-residents............................................................29References.......................................................................31AppenRoss-Jarrett-York_2016_Reaching-more-residents
dix A. Multifamily Program Data.............................................34Appendix B. Program Administrator Survey................................Reaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan York Ross-Jarrett-York_2016_Reaching-more-residentsn Ross joined ACEEE in 2014. She manages the local policy team and focuses on the implementation ot energy efficiency across low-income communities. Lauren is working on her PhD in urban sociology al Temple University. She earned a master of arts in urban sociology from die George Washington Univers Ross-Jarrett-York_2016_Reaching-more-residentsity and a bachelor of arts in political science from the University of Delaware.Reaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan YorkReaching More Residents: Opportunities for Increasing Participation in Multifamily EnergyEfficiency ProgramsLauren Ross. Michael Jarrett, and Dan YorkGọi ngay
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