semac-plan-2018-2023-new-version-2

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semac-plan-2018-2023-new-version-2

PACIFIC LUTHERAN UNIVERSITYSTRATEGIC ENROLLMENTMANAGEMENT PLANSEM PLAN 2018-2023Table of ContentsExecutive Summary....................................

semac-plan-2018-2023-new-version-2........................................3Introduction................................................................................5Acknowledgement

and Membership..............................................................6A Note on Process........................................................ semac-plan-2018-2023-new-version-2

...................7Work Group Composition (2017-18)............................................................8Enrollment Overview: External Environ

semac-plan-2018-2023-new-version-2

ment...................................................9High School Graduates and the Changing Demographics.......................................9Tui

PACIFIC LUTHERAN UNIVERSITYSTRATEGIC ENROLLMENTMANAGEMENT PLANSEM PLAN 2018-2023Table of ContentsExecutive Summary....................................

semac-plan-2018-2023-new-version-2.............................14PLU Enrollment Trends....................................................................14Enrollment by Gender: PLU an

d Our Peers..................................................15Tuition Discounting and Financial Aid: PLU and Our Peers............................... semac-plan-2018-2023-new-version-2

..16Brand, Perception, and Awareness: PLU and Our Peers......................................17Retention, Persistence, and Student Success............

semac-plan-2018-2023-new-version-2

..................................18Undergraduate Nursing Enrollment.........................................................22Athletic Enrollment....

PACIFIC LUTHERAN UNIVERSITYSTRATEGIC ENROLLMENTMANAGEMENT PLANSEM PLAN 2018-2023Table of ContentsExecutive Summary....................................

semac-plan-2018-2023-new-version-2.........25Tuition, Financial Aid, and Pricing......................................................25Academic Programming and Design.................

.........................................30Recruitment, Marketing, and Outreach.....................................................32Advising, Moment semac-plan-2018-2023-new-version-2

um, and Academic Success.................................................37Student Experience and Wellbeing...........................................

semac-plan-2018-2023-new-version-2

..............40Enrollment Projections and Goals...........................................................47Appendix A...............................

PACIFIC LUTHERAN UNIVERSITYSTRATEGIC ENROLLMENTMANAGEMENT PLANSEM PLAN 2018-2023Table of ContentsExecutive Summary....................................

semac-plan-2018-2023-new-version-2dix c.................................................................................53Appendix D....................................................

.............................54Appendix E.................................................................................55Appendix F................ semac-plan-2018-2023-new-version-2

.................................................................56Appendix G.........................................................................

semac-plan-2018-2023-new-version-2

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PACIFIC LUTHERAN UNIVERSITYSTRATEGIC ENROLLMENTMANAGEMENT PLANSEM PLAN 2018-2023Table of ContentsExecutive Summary....................................