Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

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Nội dung chi tiết: Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Uyen PhuongSOLUTIONS TO IMPROVE ORGANIZATIONAL COMMITMENTIN SAIGON CO.OPID:

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB): 22130058MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Dr. Nguyen Thi Nguyet QueDr. Tran Ha Minh QuanHo Chi Minh City - 2016TABLE OF CONTENTSACKNOWLED

GEMENTS.....................................................4EXECUTIVE SUMMARY....................................................6LIST OF FIGURES.... Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

..................................................6LIST OF TABLES.......................................................6CHAPTER 1: PROBLEM IDENTIFICA

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

TION....................................71.1Company introduction.............................................71.2Background of the business problem...

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Uyen PhuongSOLUTIONS TO IMPROVE ORGANIZATIONAL COMMITMENTIN SAIGON CO.OPID:

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB).............111.3.2Problem existence...........................................121.3.3Problem consequences........................................131

.3.4Potential causes,,.,,.,„.............. ,„............ ,„,151.3.5Cause and effect map........................................19CHAPTER 2: ALTERN Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

ATIVE SOLUTIONS....................................202.1Cause justification.............................................202.2Solution proposal........

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

.......................................25CHAPTER 3: SELECTED SOLUTION........................................313.1Solution justification..............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Uyen PhuongSOLUTIONS TO IMPROVE ORGANIZATIONAL COMMITMENTIN SAIGON CO.OPID:

Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)..........................................364.1Supportinginformation of business problem background justification.....364.2Supportinginformation of pr

oblem existence justification...............404.3Supporting infotination of problem consequences.........................424.4Supporting information o Solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)

f potential causesjustification................44CON1-.USỈON..................................................................54

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Uyen PhuongSOLUTIONS TO IMPROVE ORGANIZATIONAL COMMITMENTIN SAIGON CO.OPID: