The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

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Nội dung chi tiết: The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

1TRƯỞNG ĐẠI HỌC MỞ ĨP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: NGUYEN

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus® NGOC TRAMDOANH TAIThe Marketing Plan to launch one of the ABBOTT maternal nutrition products:New SIMILAC MUM-Advance EyeQ Plus®MASTER PROJECTMASTER I

N MARKETING & ADVERTISINGTutor’s Name: SERGE BYWALSKIHo Chi Minh City-20132COMMITMENTS & DISCLAIMERSWe, the undersigned, Nguyen Ngoc Tram and Do Anh T The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

ai commit that we have executed this final project by ourselves based on the information collected either from the public' or from Abbott Vietnam Nutr

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

ition’s sources.This document is designed only for the academic purpose of the completion of our Master in Marketing and Advertising. It is therefore

1TRƯỞNG ĐẠI HỌC MỞ ĨP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: NGUYEN

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®g at the Solvay Business School Economics and Management, we agree that this material shall make it freely available for reference and study. It is un

derstood that copying or publication of this thesis for financial gain shall not be allowed.3ACKNOWLEDGEMENTSWe would like to express our sincere than The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

ks to Mr. Serge Bywalski for his initial guideline of the structure of this project.Prof. Alain definitely deserves a deep gratitude from US for his c

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

omments, advices and approval on this paper.We are grateful to the marketing department at Abbot Vietnam Nutrition for their continued encouragement a

1TRƯỞNG ĐẠI HỌC MỞ ĨP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: NGUYEN

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus® Ho Chi Minh City open University, our colleagues, friends, and our family, who have, as always, given US their throughout supports.4TABLE OF CONTENTS

•COMMITMENTS & DISCLAIMERS....................................2•ACKNOWLEDGEMENTS.............................................3•TABLE OF CONTENTS...... The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

......................................4•ABBREVIATIONS................................................6•INTRODUCTION...................................

The Marketing Plan to launch one of the ABBOTT maternal nutrition products: New SIMILAC MUM-Advance EyeQ Plus®

..............7CHAPTER I: ABOUT THE PRODUCT BRAND.............................111Abbott Laboratories Global............................112Abbott Nutri

1TRƯỞNG ĐẠI HỌC MỞ ĨP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Author: NGUYEN