The Trade Show- A Living Marketing Phenomenon
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The Trade Show- A Living Marketing Phenomenon
Utah State UniversityDigitalCommons@USUAll Graduate Plan B and other ReportsGraduate Studies25324The Trade Show: A Living Marketing PhenomenonRussell The Trade Show- A Living Marketing Phenomenon F. FjeldstedFollow this and additional works at: https://digitalcommons.usu.edu/gradreportsÔ* Part of the Business CommonsRecommended CitationFjeldsted, Russell F., The Trade Show: A Living Marketing Phenomenon' (1969). All Graduate Plan B andother Reports. 644https://digitalcommons.usu.edu/gradrep The Trade Show- A Living Marketing Phenomenonorts/644This Report is brought to you for free and open access by the Graduate Studies at DigitalCommons@USU. It has been accepted for inclusion in AlThe Trade Show- A Living Marketing Phenomenon
l Graduate Plan 8 and other Reports by an authorized administrator of DigitalCommons@USU. For more information, please contact digitalcommons@usu.edu.Utah State UniversityDigitalCommons@USUAll Graduate Plan B and other ReportsGraduate Studies25324The Trade Show: A Living Marketing PhenomenonRussell The Trade Show- A Living Marketing Phenomenonial fulfillment of the requirements for the degreeofMASTER OF BUSINESS ADMINISTRATIONPlan BKHOTHUVIEN.COMUTAH STATE UNIVERSITY Logan. Utah1969PREFACEThe information available on Trade Shows and their function in the marketing field is very limited, hl researching this paper the author reviewed many The Trade Show- A Living Marketing Phenomenonmarketing and financial publications, marketing publications and readings, but found little information In these publications.At this point I wrote DrThe Trade Show- A Living Marketing Phenomenon
. Stanley Johnson. Chairman. Department of Marketing. San Francisco state College. Dr. Alfred Gross. Chairman. Department of Business Administration. Utah State UniversityDigitalCommons@USUAll Graduate Plan B and other ReportsGraduate Studies25324The Trade Show: A Living Marketing PhenomenonRussell The Trade Show- A Living Marketing Phenomenonion. Northern Arizona state College. Flagstaff. Arizona. These gentlemen provided me with die data I was seeking. The best source of information Is the Exhibit Designers and Producers Association. New York. This organization provided several pamphlets which they have edited on the subject of Trade S The Trade Show- A Living Marketing Phenomenonhows. Their knowledge of the Trade Show function ought to be available to more students of marketing and business administration, since these shows arThe Trade Show- A Living Marketing Phenomenon
e becoming increasingly important as a sales and promotion medium. My purpose in writing this paper is to further expand the information available on Utah State UniversityDigitalCommons@USUAll Graduate Plan B and other ReportsGraduate Studies25324The Trade Show: A Living Marketing PhenomenonRussell The Trade Show- A Living Marketing Phenomenon............................ 1New objective ........................................... 2A THREE-DIMENSIONAL MARKETING DEVICE............................. 4Exhibiting .............................................. 9 The Trade Show- A Living Marketing PhenomenonUtah State UniversityDigitalCommons@USUAll Graduate Plan B and other ReportsGraduate Studies25324The Trade Show: A Living Marketing PhenomenonRussellGọi ngay
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