University Public Relations- A Survey of University Communicators

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 82 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: University Public Relations- A Survey of University Communicators

University Public Relations- A Survey of University Communicators

University of Arkansas, FayettevilleScholarWorks(o>UARK'theses and Dissertations41395University Public Relations: A Survey of University Communicators

University Public Relations- A Survey of University Communicatorss' Efforts to Influence U.S. News & World Report Peer Survey RespondentsHeidi StambuckL'nitvnrty of Arkansas, FaycttcvilltFollow this and additional w

orks at: http://scholarworks.uark.edu/etd& Part of the Higher Education and Teaching Commons, and the Journalism Studies CommonsRecommended CitationSt University Public Relations- A Survey of University Communicators

ambuck, Heidi, ‘University Public Relations: A Survey of University Communicators' Efforts to Influence U.S. News & World Report Peer Survey Responden

University Public Relations- A Survey of University Communicators

ts" (2013). Theses and Dissertations. 69S.hrtp:,7scholarworks.iurkedu/etd.'69SThis Thesis K brought to you for free and open access by ScholarWeuiij.j

University of Arkansas, FayettevilleScholarWorks(o>UARK'theses and Dissertations41395University Public Relations: A Survey of University Communicators

University Public Relations- A Survey of University Communicatorsse contact scbolarịíuarkcdu. ccmtddle(Swark.cdu.UNIVERSITY PUBLIC RELATIONS: A SURVEY OF UNIVERSITY’ COMMUNICATORS’ EFFORTS TO INFLUENCE U.S. NEWS & W

ORLD REPORT PEER SURVEY RESPONDENTSUNIVERSITY PUBLIC RELATIONS: A SURVEY OF UNIVERSITY COMMUNICATORS’ EFFORTS TO INFLUENCE U.S. NEWS <£ WORLD REPORTPE University Public Relations- A Survey of University Communicators

ER SURVEY RESPONDENTSA thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in JournalismByHeidi Stambuck Univ

University Public Relations- A Survey of University Communicators

ersity of Arkansas Bachelor of Arts in Journalism. 1988May 2013 University of ArkansasAbstractThis study examined what differences exist between the w

University of Arkansas, FayettevilleScholarWorks(o>UARK'theses and Dissertations41395University Public Relations: A Survey of University Communicators

University Public Relations- A Survey of University Communicatorst colleges and universities ranked in the top 20 by U.S. News <£• World Report and CASE-member communicators at colleges and universities that are ran

ked between 21 and 200 in their behavior in four areas: (1) conununicat ion goals they consider top priorities. (2) types of co nununicat ion tasks th University Public Relations- A Survey of University Communicators

ey perform. (3) types of media in which they purchase advertising, and (4) their rating of audience importance. A survey completed by CASE-member comm

University Public Relations- A Survey of University Communicators

unicators at colleges and universities found very little difference between the two groups in these four areas. These findings support the premise of

University of Arkansas, FayettevilleScholarWorks(o>UARK'theses and Dissertations41395University Public Relations: A Survey of University Communicators

University Public Relations- A Survey of University Communicatorsis study also finds that possible pressures influencing these communicators include the U.S. News & World Report rankings of colleges and universities

and CASE ethicaland operational principles.This thesis is approved for recommendation to the Graduate Council.Thesis Director:(Dr. Jim LeBltmc Micks) University Public Relations- A Survey of University Communicators

Thesis Committee:(Dr. Patsy Markins)(Dr. Ketevan Mamiseishvili)

University of Arkansas, FayettevilleScholarWorks(o>UARK'theses and Dissertations41395University Public Relations: A Survey of University Communicators