LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
VIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMA LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppingASTER’S THESISMASTER OF BUSINESS ADMINISTRATIONHanoi, 2019VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANIIFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTHBAGS FOR SHOPPINGMAJOR: BUSINESS ADMINISTRATION(ODE: 60340102RESEARCH SI PERVISORS:ASSOC.PROF.DR. vu ANn DUNGPR LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppingOE.DR. IOIIRU INOl EHanoi, 2019ACKNOWLEDGMENTI would like to express my gratitude to all those who gave me the possibility to complete this thesis. ILUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
have received extensive help, suggestions and encouragements at each step along the way. and I am very grateful to my beloved and dedicated professorsVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMA LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping completion of this thesis but also my lecturers. Associate Professor. Vu Anh Dung and Professor. Tohru Inoue, for their wholehearted guidance and help as well as invaluable feedbacks, which enable me to complete this paper.Furthermore, during this work I have received remarkable help and encouragem LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppingent from my beloved professor in Business Administration Department - Professor Tran Thi Bich Hanh for her thoughtful support and advice during my timLUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
e of generating ideas and finalizing the topic.Besides. I would like to say thank-you to all of the participants who helped me answer my questionnaireVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMA LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppingity and Yokohama National University for creating a wonderful study environment for me to develop myself and study which encourage me to finish my thesis.Student.Trinh Ngoc Hong AnhABSTRACTPlastic shopping bags are a daily use product of everyone, which is not only harmful to environment but also to LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping people’s health. Environmental terms such as global warming, green house effects are becoming more and more popular in the media channel. People seemLUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
to be more aware of the negative effects of using plastic shopping bags, which leads to a need for an alternative. Cloth bags are a typical option foVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMA LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppinges the factors affecting consumer purchase intention of cloth bags for shopping by using theory of planned behavior. The constructs of theory of planned behavior: attitude, subjective norms, perceived availability and perceived consumer effectiveness arc tested to check if they have a positive signi LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shoppingficant relationship with consumer purchase intention of cloth bags for shopping or not. Moreover, since media exposure seems to make a certain influenLUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
ce on the relationships between constructs of theory of planned behavior and purchase intention, it is used as a proposed moderator. The study uses coVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMA LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping analyzed by SPSS 20. The results found that attitude and subjective norm have a significant positive impact on purchase intention while perceived availability and perceived consumer effectiveness do not. Media exposure to environmental message also does not show a moderating effect to the relations LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping.iiTABLE OF CONTENTSACKNOWLEDGMENT...................................................iABSTRACT........................................................LUẬN văn THẠC sĩ factors affecting customer purchase intention of cloth bags for shopping
iiVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMAVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYTRINH NGOC HONG ANHFACTORS AFFECTING CUSTOMERPURCHASE INTENTION OF CLOTH BAGS FOR SHOPPINGMAGọi ngay
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