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The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

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Nội dung chi tiết: The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.NT IN THE MOBILE RETAIL APPLICATIONS: A CONTINGENCY PERSPECTIVEPH.D. THESISHO CHI MINH CITY - 2023MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECON

OMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMENT IN THE MOBILE RETAIL APPLICATIONS:A CONTINGENCY PE The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

RSPECTIVEPH.D. THESISMAJOR: COMMERCIAL BUSINESSCODE: 9340121SUPERVISORS:PROF. DR. NGUYEN DONG PHONG ASSOC. PROF. DR. LE NHAT HANHHO CHI MĨNH CITY - 20

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

23iDECLARATIONĨ certify that this thesis contains no material previously published by any other person except where due acknowledgment has been made.T

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.essor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhai Hanh. rhe thesis has been carried out since the official commencement date of the appr

oved Ph.D. program.Ho Xuan HuongDate: 02nd February 2023iiACKNOWLEDGEMENTI would like to take this opportunity to express my gratitude to all of those The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

who have supported me in so many ways to make this thesis possible and make my Ph.D. journey to be a unique experience that I will cherish forever.My

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

most hearty gratitude is to my dear supervisors, Professor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhat Hanh. I am deeply grateful for t

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.tly inspire me to do academic research. That journey will never come to an end.I also wish to especially thank Full Professor Julian Ming-Sung Cheng f

rom National Central University, Distinguished Professor Ian Phau from Curtin University, and Distinguished Professor Joseph F. Hair from the Universi The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

ty of South Alabama for very valuable feedback on my thesis research model and methodology.This thesis would not be completed without the huge support

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

and cooperation from many UEH academic lecturers, especially from the School of International Business - Marketing and School of Management. I also w

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.king and Business Administration staff.I am also grateful to all of my old colleagues from Nha Trang University and would like to share this greatest

moment with all of my dear friends, who are always beside me during this long but absolutely worthy journey.And the deepest thank is to my beloved fam The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

ily for their unconditional love, encouragement, and non-stop support. This is the best achievement for my parents, sister, brother, and myself.Ho Xua

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

n HuongDate: 02nd February' 2023iii

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XUAN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMEN

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