Essentials of consumer behavior (21st century business management)
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Essentials of consumer behavior (21st century business management)
ESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for gradua Essentials of consumer behavior (21st century business management)ate students. Shorter than competing hooks, but no less rigorous, it includes unique material on vulnerable consumers and ethics.Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the tho Essentials of consumer behavior (21st century business management)ughts, feelings, and behaviors that shape consumers’attitudes and motivations ill relation to brands, products, and marketing messages. Providing a coEssentials of consumer behavior (21st century business management)
ncise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.The book is ESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for gradua Essentials of consumer behavior (21st century business management)for any graduate student of consumer behavior or marketing, as well as any interested consumers.Debra L. Stephens is Associate Professor of Marketing at the University of Portland. USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy an Essentials of consumer behavior (21st century business management)d Marketing, and the Journal of Business Ethics.KH0ĩ@Taylor &. FrancisTaylor & Francis Group httpy/taykxa ndirancis.comEssentials of ConsumerBehaviorDEssentials of consumer behavior (21st century business management)
ebra L. StephensQ RoutledgeTaylor &Franá$ GroupNEW YORK AND LONDONPlease visit the companion website at TOV ro utlcdgc. com/cw/ stephensFirst publisheESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for gradua Essentials of consumer behavior (21st century business management)the Taylor & Francis Group, an informa businesso 2017 Taylor & FrancisThe right of Debra Stephens to be identified as author of this work has been asserted by her in accordance With sections 77 and 78 of the Copyright, Designs and Patents Act 1988.All rights reserved. No part of this book may be rep Essentials of consumer behavior (21st century business management)rinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopyingEssentials of consumer behavior (21st century business management)
and recording, or in any information storage or retrieval system, without permission in writing from the publishers.Trademark notice: Product or corpESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for gradua Essentials of consumer behavior (21st century business management)gress Cataloging-in-Pnblieation Data A catalog record for this book has been requestedISBN: 978 1-138 79172 5 (hbk)ISBN: 978-1-138-79173-2 (pbk)ISBN: 978-1-315-76262-3 (ebk)Typeset in Bembo by Apex Co Vantage, LLCTo Gounguroo, my muse and kindred spirit, and Vinial Kumar Jairath, thank you for telli Essentials of consumer behavior (21st century business management)ng me it’s not rocket science. You have an unfailing ability to make me laugh, pick myself up, and keep slogging.ESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for graduaESSENTIALS OFCONSUMER BEHAVIOREssentials of Consumer BehaviorEssentials of Consumer Behavior offers an alternative co traditional textbooks for graduaGọi ngay
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