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Reset business and society inthe NEw social landscape

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Nội dung chi tiết: Reset business and society inthe NEw social landscape

Reset business and society inthe NEw social landscape

JAMES RUBIN andBARIE CARMICHAELI_____I-!_ •. _ _ IJAMES RUBIN and BARIE CARMICHAEL4=^ Columbia RiJAinp.qq Srboolhttps://khothuvien.cori!Columbia Unive

Reset business and society inthe NEw social landscapeersity Press Publishers Since Ỉ893New York Chichester, West Sussexcup.columbia.eduCopyright © 2018 Columbia Universin' Press All rights reservedLibrar

y of Congress Cataloging-in-Publicarion Data Names: Rubin. James R., 1968- author. I Carmichael. Barie. author. Title: Reser: business and society in Reset business and society inthe NEw social landscape

the new social landscape / James Rubin and Baric Carmichael.Description: New York : Columbia University' Press. [2017)1 Includes index.Identifiers: LC

Reset business and society inthe NEw social landscape

CN 2017031578 (print) I LCCN 2017051062 (ebook) I ISBN 97802315459071 ISBN 9780231178242 (alk. paper) Subjects: LCSH: Organizational change. I Industr

JAMES RUBIN andBARIE CARMICHAELI_____I-!_ •. _ _ IJAMES RUBIN and BARIE CARMICHAEL4=^ Columbia RiJAinp.qq Srboolhttps://khothuvien.cori!Columbia Unive

Reset business and society inthe NEw social landscape/20I7031578Columbia University Press books arc printed on permanent and durable acid-free paper.Printed in the United States of AmericaCover design: N

oah ArlowCONTENTSForeword viiEditor's Note xviiINTRODUCTION 11THE BUSINESS TRUST-EXPECTATIONS GAP 132CLOSING THE GAP IN THE NEW SOCIALLANDSCAPE 353INH Reset business and society inthe NEw social landscape

ERENT NEGATIVES: MANAGING RISKAND REPUTATION 694.CORPORATE CHARACTER 1075THE NEW CORPORATE BRANDING 1316REPUTATION LOST AND FOUND 1617RESETTING THE SW

Reset business and society inthe NEw social landscape

EET SPOT 193Notes 213Index 235

JAMES RUBIN andBARIE CARMICHAELI_____I-!_ •. _ _ IJAMES RUBIN and BARIE CARMICHAEL4=^ Columbia RiJAinp.qq Srboolhttps://khothuvien.cori!Columbia Unive

JAMES RUBIN andBARIE CARMICHAELI_____I-!_ •. _ _ IJAMES RUBIN and BARIE CARMICHAEL4=^ Columbia RiJAinp.qq Srboolhttps://khothuvien.cori!Columbia Unive

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