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How to measure anything finding the value of intangibles in business, second edition

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How to measure anything finding the value of intangibles in business, second edition

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

How to measure anything finding the value of intangibles in business, second editionbles” in BusinessSecond EditionDOUGLAS w. HUBBARDWILEYJohn Wiley & Sons, ĩnc.https://khothuvien.cori!Copyright o 2010 by Douglas w. Hubbard. All right

s reserved.Published by John Wiley & Sons, Inc, Hoboken, New Jersey.Published simultaneously in Canada.No part of this publication may be reproduced, How to measure anything finding the value of intangibles in business, second edition

stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, exc

How to measure anything finding the value of intangibles in business, second edition

ept as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or au

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

How to measure anything finding the value of intangibles in business, second edition8400. fax (978) 646-8600, or on the web at www.copyriglit.com. Requests to the Publisher for permission should be addressed to the Permissions Departm

ent. John Wiley & Sons. Inc.. Ill River Street, Holx>ken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissio How to measure anything finding the value of intangibles in business, second edition

ns.Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this lx>ok. they make no repres

How to measure anything finding the value of intangibles in business, second edition

entations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

How to measure anything finding the value of intangibles in business, second editiondvice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the pu

blisher nor author shall lx? liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, conseque How to measure anything finding the value of intangibles in business, second edition

ntial, or other damages.For general information on our other products and services or for technical support, please contact our Customer Care Departme

How to measure anything finding the value of intangibles in business, second edition

nt within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.Wiley also publishes its books in a v

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

How to measure anything finding the value of intangibles in business, second editionvisit our web site at www.wiley.com.Library of Congress Cataloging-in-Pnblication Data:Hubbard. Douglas w.. 1962-How to measure anything : finding the

value of "intangibles" in business / Douglas w. Hubbard. - 2nd ed.p. cm.Includes index.ISBN 978-0-470-53939-2 (cloth)1. Intangible property-Valuation How to measure anything finding the value of intangibles in business, second edition

. I. Title.HF5681.I55H83 2010657'.7-dc222009051051Printed in the United States of America.10 9 8 7 6 5 4 3 2 1Ĩ dedicate this book to the people who a

How to measure anything finding the value of intangibles in business, second edition

re my inspirations for so many things: to my wife. Janet, and to our children. Evan. Madeleine, and Steven, who show every potential for being Renaiss

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

How to measure anything finding the value of intangibles in business, second editionut of the Army National Guard for many years, but Ĩ hope my efforts at improving battlefield logistics for the U.S. Marines by using better measuremen

ts have improved their effectiveness and safety. How to measure anything finding the value of intangibles in business, second edition

How TO Measure AnythingFINDING THE VALUE OF "INTANGIBLES" IN BUSINESST T T A r'l TTTTT T T TA T~>How to Measure AnythingFinding the Value of “Intangib

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