Mastering business for strategic communicators insights and advice from the c suite of leading brands
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Mastering business for strategic communicators insights and advice from the c suite of leading brands
Mastering business for strategic communicators insights and advice from the c suite of leading brands
MASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brands oo • o oMATTHEW w. RAGAS n/"X\T r>TTT TfcMASTERING BUSINESS FOR STRATEGIC COMMUNICATORSInsights and Advice from the C-suite of Leading BrandsMastering Business for Strategic Communicators is a gem and a must-read for anyone aspiring to lead communications for any organization. It makes clear that t Mastering business for strategic communicators insights and advice from the c suite of leading brandso be a top communicator today you have to be a business leader first, mine data and relationships, and find ways to transform strategy into relationshMastering business for strategic communicators insights and advice from the c suite of leading brands
ips and results.— Mike Fernandez, Chief Executive Officer,U.S., Burson-MarstellerMatt and Ron are on a mission: To make sure PR’s next generation is sMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brandst successful communicators, along with observations by leading C-suite executives, their newest book will go a long way towards helping students — as well as those building careers — easily and more fully understand business at the intersection of strategic communications. I used their first book in Mastering business for strategic communicators insights and advice from the c suite of leading brands my classroom at Boston University. I will use their new one, too.— Ray Kotcher, Professor of the Practice, Boston University College of CommunicationMastering business for strategic communicators insights and advice from the c suite of leading brands
and Non-Executive Chairman, KetchumWow! What an outstanding read! Featuring stories and insights from the best of the best in the industry, MasteringMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brands relations.— Tina McCorkindale, Ph.D., APR, President and Chief Executive Officer, Institute for Public RelationsAn indispensable collection of career-defining insights from an unbelievably impressive group of battle-tested business leaders. This will quickly become mandatory reading for me and my t Mastering business for strategic communicators insights and advice from the c suite of leading brandseam, and a constant travel companion.— Torod Neptune, Worldwide VP Communications and Chief Communications Officer, Lenovo Group, Ltd.Backstopping eveMastering business for strategic communicators insights and advice from the c suite of leading brands
ry C-suite are their strategic communications leaders, counseling businesses on how to increase shareholder value, maintain trust in a crisis, and enhMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brandshanging media landscape.— Barri Rafferty, Partner and President, KetchumMastering Business is a succinct, readable and compelling work. It docs a wonderful job capturing the way the profession has evolved and how it might look in the future. The insights here from Jeff Winton, Chuck Greener, Tony Ce Mastering business for strategic communicators insights and advice from the c suite of leading brandsrvone, Kathy Beiscr and many other true giants in the field present a blueprint for those who want to be trusted advisors with a scat at the table wheMastering business for strategic communicators insights and advice from the c suite of leading brands
re business decisions arc made. It is an essential read for anyone pursuing a career in communications.— Bill Heyman, Executive Recruiter, President aMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brandseagues and have made it a central textbook for my students.I can see now that m need to make room for their new book, Mastering Business for Strategic Communicators. This compilation of perspectives from some of the top names in strategic communications is remarkably timely and thorough, and should Mastering business for strategic communicators insights and advice from the c suite of leading brandsbe on the top of the reading list not only for communications professionals, but for C-Suitc leaders who want to truly understand the role that communMastering business for strategic communicators insights and advice from the c suite of leading brands
ications plays in helping them achieve their business purpose.— Mall Kucharski, President,Padilla and Adjunct Professor, University of Minnesota SchooMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brandsake sure they arc prepared and able to show maximum value in their roles. Through an excellent collection of relevant stories from some of the world’s top communicators, their book is less about earning a seat at the table and more about keeping it throughout your career.— Matt Tidwell, Ph.D., APR, Mastering business for strategic communicators insights and advice from the c suite of leading brandsProgram Director, Master's in Integrated Marketing Communications,University of KansasIn a rare collection of contemporary essays from high-ranking prMastering business for strategic communicators insights and advice from the c suite of leading brands
ofessionals in the field, Ragas and Culp offer students an insider’s look at how corporate communications experts guide their companies to meet opportMASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q Q Mastering business for strategic communicators insights and advice from the c suite of leading brandsble to readers in accessing the practical business insight necessary for succeeding in today’s corporate communications jobs.MASTERINGBUSINESS for STRATEGICCOMMUNICATORS• ■Insightso«and Advicego cZ:::: from the :: oh:::.:: c-suiteof :;:Leading Brands-: •• • • •. . o o G Q QGọi ngay
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