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Membership essentials recruitment retention roles responsibilities and resources 2 edition

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Membership essentials recruitment retention roles responsibilities and resources 2 edition

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership essentials recruitment retention roles responsibilities and resources 2 editionCAEAasaeTbt Ce'ltv to' fav-MAviWileyCover design: WileyIhis book is printed on acid-free paper.Copyright (‘Ị 2016 by Tie American Society of Associati

on Executives. All rights reserved.Published by John Wiley & Sons, Inc., Hoboken, New JerseyPublished simultaneously in CanadaNo part of this publicat Membership essentials recruitment retention roles responsibilities and resources 2 edition

ion maybe reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scann

Membership essentials recruitment retention roles responsibilities and resources 2 edition

ing, or otherwise, except as permitted under Section 107 or 108 of the 1976 United Stales Copyright Act, without either the prior written permission o

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership essentials recruitment retention roles responsibilities and resources 2 edition1923, (978) 750-8400, lax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Perm

issions Department, John Wiley & Sons, Inc., 111 River Street. Hoboken, NJ 07030, (201) 748 6011, fax (201) 748 6008, or online at www.wiley.com/go/pe Membership essentials recruitment retention roles responsibilities and resources 2 edition

rmissions.Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no

Membership essentials recruitment retention roles responsibilities and resources 2 edition

representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warr

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership essentials recruitment retention roles responsibilities and resources 2 editionls. Ihe advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neith

er the publisher nor the author shall be liable for damages arising herefrom.For general information about our other products and services, please con Membership essentials recruitment retention roles responsibilities and resources 2 edition

tact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.Wiley

Membership essentials recruitment retention roles responsibilities and resources 2 edition

publishes in a variety of print and electronic formats and by print on demand.Some material included with standard print versions of this book may not

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership essentials recruitment retention roles responsibilities and resources 2 edition may download this material al http:// booksupporl.wilcy.com. For more information about Wiley products, visit www.wilcy.com.Library of Congress Catal

oging in Publication Data:Names: Jacobs, Sheri, author. I American Society of Association Executives, sponsoring body. Title: Membership essentials: r Membership essentials recruitment retention roles responsibilities and resources 2 edition

ecruitment, retention, roles, responsibilities, and resources / Sheri Jacobs.Description: Second edition. I Hoboken, New Jersey : John Wiley & Sons, I

Membership essentials recruitment retention roles responsibilities and resources 2 edition

nc., [20161 I Includes index.Identifiers: LCCN 2015041787 (print) I LCCN 2015046218 (ebook) IISBN 9781118976241 (pbk.) I ISBN 9781118976265 (pdf) I IS

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership essentials recruitment retention roles responsibilities and resources 2 editiont) I T.CC AS6 (ebook) I DDC 060—dc23 LC record available at http://lccn.loc.gov/2015041787Printed in the United States of America10 9876 5 4321Content

sAcknowledgments viiAbout the ASAE-Wiley Series vliiIntroduction ixBy Greg Fine, CAEChapter 1 The Evolving Environment for Membership and Engagement 1 Membership essentials recruitment retention roles responsibilities and resources 2 edition

By Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBAChapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliatio

Membership essentials recruitment retention roles responsibilities and resources 2 edition

n 13 By Kristine Metter, CAEChapters Defining Value 21By Jay Karen, CAE

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

Membership EssentialsMembership EssentialsRecruitment, Retention, Roles, Responsibilities, IOTH land Resources 3 bSecond EditionSHERI JACOBS, FASAE, C

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