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The timeless principles of successful business strategy corporate sustainability as the new driving force

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The timeless principles of successful business strategy corporate sustainability as the new driving force

Management for ProfessionalsEric ViardotThe Timeless Principles of SuccessfulBusiness StrategyCorporate Sustainability as the New Driving ForceSecond

The timeless principles of successful business strategy corporate sustainability as the new driving force EditionMore information about this series at http://www.springer.eom/series/l0101Eric ViardotThe Timeless Principles of Successful Business StrategyC

orporate Sustainability as the New Driving ForceSecond Edition0 SpringerEric ViardotDepartment of Strategy. Leadership and PeopleEADA Business School The timeless principles of successful business strategy corporate sustainability as the new driving force

BarcelonaBarcelona, SpainISSN 2192-8096ISSN 2192-81 ox (electronic)Management for ProfessionalsISBN 978-3-662-54488-4 ISBN 978-3-662-54489-1 (cB(X)k)D

The timeless principles of successful business strategy corporate sustainability as the new driving force

OI 10.1007/978-3-662-54489-1Library of Congress Control Number: 2017939355© Springer-Vcrlag GmbH Germany 20)7This work is subject to copyright. All ri

Management for ProfessionalsEric ViardotThe Timeless Principles of SuccessfulBusiness StrategyCorporate Sustainability as the New Driving ForceSecond

The timeless principles of successful business strategy corporate sustainability as the new driving forceof illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way. and transmission or information storage and retri

eval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descriptiv The timeless principles of successful business strategy corporate sustainability as the new driving force

e names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such

The timeless principles of successful business strategy corporate sustainability as the new driving force

names are exempt from the relevant protective laws and regulations and therefore free for general use.The publisher, the authors and the editors arc s

Management for ProfessionalsEric ViardotThe Timeless Principles of SuccessfulBusiness StrategyCorporate Sustainability as the New Driving ForceSecond

The timeless principles of successful business strategy corporate sustainability as the new driving forcethe authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may

have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.Printed on acid-fr The timeless principles of successful business strategy corporate sustainability as the new driving force

ee paperThis Springer imprint is published by Springer NatureThe registered company is springer-Verlag GmbH GermanyThe registered company address is:

The timeless principles of successful business strategy corporate sustainability as the new driving force

Heidelberger Platz 3. 14197 Berlin. GermanyAcknowledgmentFor this second edition. I would like to express my gratitude to Daniela Barrenechca and Nath

Management for ProfessionalsEric ViardotThe Timeless Principles of SuccessfulBusiness StrategyCorporate Sustainability as the New Driving ForceSecond

The timeless principles of successful business strategy corporate sustainability as the new driving forceinger to have this revised version published with a complete creative freedom. Finally, I thank my wife Anne for her patience and her faithful support

.V The timeless principles of successful business strategy corporate sustainability as the new driving force

Management for ProfessionalsEric ViardotThe Timeless Principles of SuccessfulBusiness StrategyCorporate Sustainability as the New Driving ForceSecond

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