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Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

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Nội dung chi tiết: Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

MARKETINGrhe Complete Guide toCreating Successful CampaignsHerschell Cordon LewisEffective E-Mail MarketingEffective E-Mail MarketingThe Complete Guid

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoade to Creating Successful CampaignsHERSCHELL CORDON LEWISAMACOMAmerican Management AssociationNew York • Atlanta • Brussels • Buenos Aires • Chicago •

London • Mexico City-San Francisco • Shanghai • Tokyo • Toronto • Washington, D. c.Special discounts on bulk quantities of AMACOM books are available Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Ma

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

nagement Association, 1601 Broadway, New York, NY 10019.Tel.: 212-903-8316. Fax: 212-903-8083.Web site: www.amacombooks.orgThis publication is designe

MARKETINGrhe Complete Guide toCreating Successful CampaignsHerschell Cordon LewisEffective E-Mail MarketingEffective E-Mail MarketingThe Complete Guid

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoaot engaged In rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a co

mpetent professional person should be sought.Library of Congress Cataloging-in-Publication DataEffective e-mail marketing: the complete guide to creat Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

ing successful campaigns / Herschel! Cordon Lewisp. cm.Includes Index.ISBN 0-8144-7147-11. Internet marketing. 2. Electronic mail systems. I. Title: E

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

-mail marketing. II. Title:E-mail marketing. III. Tide.HF5415.1265 1482 2002658.8'4—dc212002001933© 2002 Herschell Gordon Lewis.All rights reserved.Pr

MARKETINGrhe Complete Guide toCreating Successful CampaignsHerschell Cordon LewisEffective E-Mail MarketingEffective E-Mail MarketingThe Complete Guid

Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa form or by any means, elecưonic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of Ame

rican Management Association, 1601 Broadway, New York, NY 10019.Printing number1098 7654 32 1ContentsPrefaceviiAcknowledgmentsxiChapter 1: Effective E Amacom effective e mail marketing the complete guide to creating successful campaigns 0 8144 71 tủ tài liệu bách khoa

-Mail— The Communications Revolution1Chapter 2: Adapting Your Message to This Medium9

MARKETINGrhe Complete Guide toCreating Successful CampaignsHerschell Cordon LewisEffective E-Mail MarketingEffective E-Mail MarketingThe Complete Guid

MARKETINGrhe Complete Guide toCreating Successful CampaignsHerschell Cordon LewisEffective E-Mail MarketingEffective E-Mail MarketingThe Complete Guid

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