Antecedents of customers evaluation on service value towards using mobile value added services
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Antecedents of customers evaluation on service value towards using mobile value added services
Antecedents of customers evaluation on service value towards using mobile value added services
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUS Antecedents of customers evaluation on service value towards using mobile value added servicesSING MOBILE VALUE-ADDED SERVICESMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY or ECONOMICS HO C HI MINH C ITYInternational School of BusinessVO THI THUY KHAANTECEDENTS OF CUSTOMER’S EVALUATION ON SERVICE VALUE TOWARDS USING MOBILE VALUE-ADDED SERVICESID: 22130033MASTER OF BUSINE Antecedents of customers evaluation on service value towards using mobile value added servicesSS (Honours) SUPERVISOR: DR. PHAM NGOCTHUYHo Chi Minh City Year 2014ACKNOWLEDGEMENTSFirstly. I would like to express my sincere gratitude to Dr. PhamAntecedents of customers evaluation on service value towards using mobile value added services
Ngoc Thuy. my Supervisor, who has given me great guidance, inspiration and especially her motivation, thanks for her valuable advice, suggestions and UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUS Antecedents of customers evaluation on service value towards using mobile value added servicesus Program for valuable lectures, academy knowledge and your experiences transfer throughout the period of courses at International School of Business.I want to express my special thanks to all my colleagues, friends in telecom industry for your advice, cooperation and supports during the pilot and Antecedents of customers evaluation on service value towards using mobile value added servicesofficial survey. Without your support. I could not successfully complete my thesis.Ho Chi Minh City, Vietnam.30th Sep. 2014.Vo Thi Thuy KhaABSTRACTInAntecedents of customers evaluation on service value towards using mobile value added services
recent years, the Vietnam telecommunications and information technology has a growth with a number of important and new achievements. And mobile telecUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUS Antecedents of customers evaluation on service value towards using mobile value added servicesrprise has a strict competition among kinds of senices in which mobile service has highest revenue. The core services of mobile providers arc the same. Therefore, mobile telecom operators arc looking at “Mobile Value Added Services” (M-VAS) as the next wave of growth to create the wake of changing m Antecedents of customers evaluation on service value towards using mobile value added servicesarkets, and most of revenues are expected to How from VAS in the near future.This fact has encouraged the author to conduct the research and assess thAntecedents of customers evaluation on service value towards using mobile value added services
e impact level of customer perceived value on customer loyalty when using mobile value added sen ices in Vietnam, is done through qualitative and quanUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUS Antecedents of customers evaluation on service value towards using mobile value added services model has been invoked in order to test the reliability of collected data. The factor analysis, multiple regression have been used for determining the key factors that affect to customer perceived value, customer loyalty. Test results obtained show that three hypothesizes are supported, a hypothesi Antecedents of customers evaluation on service value towards using mobile value added servicess is not supported and a hypothesis is not tested because of some unbalanced groups of gender and age limitations in samples.Based on the findings, suAntecedents of customers evaluation on service value towards using mobile value added services
ggestions and managerial implications will be provided in order to improve the quality of using mobile value-added sen ices to achieve the higher leveUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUS Antecedents of customers evaluation on service value towards using mobile value added services strategic. Due to limited time and resource, the scope of study is delineated to customers who arc living in Ho Chi Minh city for research.Key words: Perceived Value. Perceived Usefulness. Corporation Image.Table of ContentsACKNOWLEDGEMENT............................................................ Antecedents of customers evaluation on service value towards using mobile value added services..0ABSTRACT.....................................................................0CHAPTER 1 - INTRODUCTION ••••••••••••••••••••••••••••••••••••••••••••Antecedents of customers evaluation on service value towards using mobile value added services
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• 11.1RESEARCH BACKGROUND.........................................................11.2RESEARUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUSUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO THI THI Y KHAANTECEDENTS OF CUSTOMER’S EVALUATIONON SERVICE VALUE TOWARDSUSGọi ngay
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