Ch02 marketing research process and systems for decision making TB2

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Nội dung chi tiết: Ch02 marketing research process and systems for decision making TB2

Ch02 marketing research process and systems for decision making TB2

Chapter 02Marketing Research: Process and Systems for Decision MakingMultiple Choice Questions1.Which of the following statements about marketing rese

Ch02 marketing research process and systems for decision making TB2earch is true?A.Marketing research that is executed carefully is free from errors.B.Marketing research is an aid to decision making.c. Marketing resea

rch is a substitute for decision makingD. Marketing research forecasts with certainty what will happen in the future.2.Which of the following statemen Ch02 marketing research process and systems for decision making TB2

ts about marketing research is NOT true?A. Marketing research can be fraught with errors even if it is executed carefully.8 Marketing research forecas

Ch02 marketing research process and systems for decision making TB2

ts the future with a degree of uncertainty.c. Marketing research increases the risks associated with managing marketing strategies.D. Marketing resear

Chapter 02Marketing Research: Process and Systems for Decision MakingMultiple Choice Questions1.Which of the following statements about marketing rese

Ch02 marketing research process and systems for decision making TB2 oc distribution without the prior written consent ofMcGmw-Hill Education.https://khothuvien.cori!3.Charles and Steve are business partners who want t

o start a publishing house. Both partners thoroughly research the market before proceeding with the planning They believe that the research results gu Ch02 marketing research process and systems for decision making TB2

arantee that the new business will be successful Which of the following will help Charles and Steve interpret their research results accurately’A Cons

Ch02 marketing research process and systems for decision making TB2

idering the results of the research as a final answer to all doubts about setting up the new business8 Using the research results as a substitute for

Chapter 02Marketing Research: Process and Systems for Decision MakingMultiple Choice Questions1.Which of the following statements about marketing rese

Ch02 marketing research process and systems for decision making TB2 the factors that contribute to the success of a business4.Managers should make marketing decisions in the light of their own knowledge and experience

instead of viewing research reports as the final answer to their problems because:A the number of factors included in a marketing research study are Ch02 marketing research process and systems for decision making TB2

not exhaustive.8. decisions based on marketing research reports are highly risky.c. there is no possibility that marketing research will be affected b

Ch02 marketing research process and systems for decision making TB2

y researcher bias D. marketing research is not a systematic process for obtaining information.5.Which of the following statements best describes a ben

Chapter 02Marketing Research: Process and Systems for Decision MakingMultiple Choice Questions1.Which of the following statements about marketing rese

Ch02 marketing research process and systems for decision making TB2ction.c. It is vital for investigating the effects of various marketing strategies after they have been implemented.D. It negates the need for researc

hers to use their own knowledge and experience because each research study includes all the factors that could influence the success of a strategy.Cop Ch02 marketing research process and systems for decision making TB2

yright c 2015 McGraw-Hill Education All right* reserved. No reproduction cc distribution without the prior written consent ofMcGraw-Hill Education.6.I

Ch02 marketing research process and systems for decision making TB2

n the past, marketing researchers were not extensively involved in:A.engaging in the technics aspects of the research.B.designing their research studi

Chapter 02Marketing Research: Process and Systems for Decision MakingMultiple Choice Questions1.Which of the following statements about marketing rese