The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

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Nội dung chi tiết: The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Bich PhuongTHE IMPACT OF LOYALTY PROGRAM'SSERVICE QUALITY AND STORE REPUT

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyaltyTATIONON CUSTOMER SATISFACTION ANDLOYALTYMASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2016UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational S

chool of BusinessDang Bich PhuongTHE IMPACT OF LOYALTY PROGRAM'SSERVICE QUALITY AND STORE REPUTATIONON CUSTOMER SATISFACTION ANDLOYALTYID:22130056MAST The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

ER OF BUSINESS (Honours)SUPERVISOR: Dr.PHAM NGOCTHUYHo Chi Minh City-Year 2016ACKNOWLEDGEMENTSThe completion of this thesis is a remarkable achieve in

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

my life. Il has been several months and required a great effort for the research. I would like to express my gratitude to all ISB staffs that support

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Bich PhuongTHE IMPACT OF LOYALTY PROGRAM'SSERVICE QUALITY AND STORE REPUT

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyaltyily, my colleagues and my classmates helped me to completing this thesis.Especially, I would like to give my special thanks to Doctor Pham Ngoc Thuy f

or supporting and guiding me with this research.STATEMENT OF AUTHENTICATION(Candidate Certificate)I certify that the work in the thesis entitled "The The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

impact of loyalty program's service quality and store reputation on customer satisfaction and customer loyalty" is the result of my OUT! research and

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

has not been submitted for a higher degree to any universify or institution other than International School of Business (ISB)I also certify that the t

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Bich PhuongTHE IMPACT OF LOYALTY PROGRAM'SSERVICE QUALITY AND STORE REPUT

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyaltymber 2015Dang Bich PhuongiiTABLE OF CONTENTS ACKNOWLEDGEMENT.......................................................iSTATEMENT OF AUTHENTICATION.......

...................................iiTABLE OF CONTENTS...................................................iiiLIST OF FIGURES........................... The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

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UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Bich PhuongTHE IMPACT OF LOYALTY PROGRAM'SSERVICE QUALITY AND STORE REPUT