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(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS11 Al* MM nr IXCI1 l.l .\c-|Nguyen Viet TliangBUSINESS STRATEGY FOR CONSUMER LENDING OF IĨSBCMAST

(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBCTER OF BUSINESS ADMINISTRATION THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Met ThangBUSINESS STRATEGY FOR CONSUMER L

ENDING OF HSBCMajor: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISORS:1.DR.CHU THANH2.MRS TRAN PHUONG LAN,MBAH (LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

anoi - 2007TABLE OF CONTENTSACKNOWLEDGEMENTS............................................iABSTRACT...................................................ii

(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

TÓMTÂT....................................................iiiLIST OF ABBREVIATIONS.......................................VLIST OF TABLES..............

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS11 Al* MM nr IXCI1 l.l .\c-|Nguyen Viet TliangBUSINESS STRATEGY FOR CONSUMER LENDING OF IĨSBCMAST

(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC....11.Aim and objective........................................22.Company profiles.........................................33.Problem Area...........

..................................4CHAPTER 1: LITERRATƯRE REIVEw...............................61.1.Definition........................................ (LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

.....61.2Strategic management process.......................... 111.3.Strategic management model........................... 141.4.Evaluating and choos

(LUẬN văn THẠC sĩ) business strategy for consumer lending of HSBC

ing a value added strategy........301.4.1Evaluation Principles................................301.4.2Requừemenl.......................................

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS11 Al* MM nr IXCI1 l.l .\c-|Nguyen Viet TliangBUSINESS STRATEGY FOR CONSUMER LENDING OF IĨSBCMAST

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS11 Al* MM nr IXCI1 l.l .\c-|Nguyen Viet TliangBUSINESS STRATEGY FOR CONSUMER LENDING OF IĨSBCMAST

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