Luận văn thạc sĩ improving price management in washing machine business segment at company a

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Luận văn thạc sĩ improving price management in washing machine business segment at company a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessƯEHiHMmatlonat 5c4 o* Bus*) QSÍu»n»«wr 0»VO TH I MY TRANGIMPROVING PRICE MA

Luận văn thạc sĩ improving price management in washing machine business segment at company aANAGEMENT IN WASHING MACHINE BUSINESS SEGMENT AT COMPANY AMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI

MINH CITYInternational School of BusinessUEHintCTTU-ỉloni' !<■»>:■ of B'S r«tVO THI MY TRANGIMPROVING PRICE MANAGEMENT IN WASHING MACHINE BUSINESS SEG Luận văn thạc sĩ improving price management in washing machine business segment at company a

MENT AT COMPANY AMASTER OI BUSINESS ADMINISTRATIONSUPERVISOR: Dr. NGUYEN PHONG NGUYENHo Chi Minh City - Year 2020TABLE OF CONTENTExecutive Summary1.In

Luận văn thạc sĩ improving price management in washing machine business segment at company a

troduction.................................................................41.1Company background.....................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessƯEHiHMmatlonat 5c4 o* Bus*) QSÍu»n»«wr 0»VO TH I MY TRANGIMPROVING PRICE MA

Luận văn thạc sĩ improving price management in washing machine business segment at company a.........62.1Consolidated operating income (C O I) decrease...........................72.2The immense situation of price dumping of WM products.......

............92.3The high rate of dealer's complaint 111 WAI price 111 the same distribution channel. 103.Problem analysis............................. Luận văn thạc sĩ improving price management in washing machine business segment at company a

...............................113.1Problem identification..................................................113.1.1Initial cause and effect map.......

Luận văn thạc sĩ improving price management in washing machine business segment at company a

...............................123.1.2Potential problems................................................133.1.2.1Lack of Price Management.............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessƯEHiHMmatlonat 5c4 o* Bus*) QSÍu»n»«wr 0»VO TH I MY TRANGIMPROVING PRICE MA

Luận văn thạc sĩ improving price management in washing machine business segment at company a..............173.1.2.4Weak Marketing Strategy for WAI..............................183.1.3Updated cause and effect map...............................

.......19 Luận văn thạc sĩ improving price management in washing machine business segment at company a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessƯEHiHMmatlonat 5c4 o* Bus*) QSÍu»n»«wr 0»VO TH I MY TRANGIMPROVING PRICE MA