Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

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Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH Umnir o» i(ORCKI(» MCO^MlCfTfNguyen Kim Long ChauINAPPROPRIATE PRICING STR

Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnamRATEGYIN GROƯPE SEB VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School o

f BusinessMcmMtcnal Vh'd ol SvvncwNguyen Kim Long ChauINAPPROPRIATE PRICING STRATEGYIN GROUPE SEB VIETNAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

DR. TRAN PHUONG THAOHo Chi Minh City - Year 2020Table of Contents1PROBLEM CONTEXT...............................................................61.1Gr

Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

oupe SEB overview...........................................................61.2Symptoms..............................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH Umnir o» i(ORCKI(» MCO^MlCfTfNguyen Kim Long ChauINAPPROPRIATE PRICING STR

Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam..................82PROBLEM IDENTIFICATION.......................................................102.1Problem analysis................................

.............................102.2Possible problems............................................................112.2.1Poor sales team performance..... Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

.........................................122.2.2Weak cost management.....................................................142.2.3Inappropriate price se

Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

tting..............................................172.3Main problem validation......................................................212.4Problem defi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH Umnir o» i(ORCKI(» MCO^MlCfTfNguyen Kim Long ChauINAPPROPRIATE PRICING STR

Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam.2Consequences.............................................................233CAUSE VALIDATION........................................................

.....253.1Possible causes..............................................................25 Luận văn thạc sĩ inappropriate pricing strategy in groupe seb vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH Umnir o» i(ORCKI(» MCO^MlCfTfNguyen Kim Long ChauINAPPROPRIATE PRICING STR