Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

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Nội dung chi tiết: Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩAND CUSTOMER LOYALTY: AN EMPIRICAL STUDY OF VIETNAMESE BANKING INDUSTRYMASTER OF BUSINESS (Honours)Ho Chi Minh Citv - Year 2014UNIVERSITY OF ECONOMICS

HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

EMPIRICAL STUDY OF VIETNAMESE BANKING INDUSTRYID: 22110067MASTER OF BUSINESS (Honours)SUPERVISOR: DR. NGUYEN Till MAI TRANGHo Chi Minh city - Year 20

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

14TABLE OF CONTENTSACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION.......................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ............51.3Research Scope and Research Methodology...............................51.4Structure of The Research...................................

..... 6CHAPTER 2: LITERATURE REMEW.................................................82.1Customer Loyalty........................................... Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

...........82.2Customer Satisfaction.................................................92.3Relational Benefits..........................................

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

........102.4The Conceptual Model and Hypotheses of The Research...................14CHAPTER 3: RESEARCH METHODOLOGY..................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A

Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ......173.1.2Measures of The constructs.......................................173.2Questionnaire Design...............................................

..193.3Data Procedure.......................................................22 Luận văn thạc sĩ the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A