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Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

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Nội dung chi tiết: Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnamDS PRIVATE LABELS- The case of Metro Cash and Carry V ietnamMASTER'S DISSERTATIONInBusiness AdministrationOlogy code: 60.34.05SupervisorAsso. Prof. Dr

. Nguyễn Đinh ThọHo Chi Minh City, 2010THE INFLUENCE OF STORE ATTRIBUTES ON CONSUMER ATTITUDES TOWARDS PRIVATE LABELS -THE CASE OF METRO CASH & CARRY Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

VIETNAM.ACKNOWLEDGEMENTS......................................................................1ABSTRACT...............................................

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

...............................1ABBREVIATION..........................................................................1Chapter 1: INTRODUCTION........

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnammodernization in Vietnam...............................................21.3.The Metro Cash and Carn- Vietnam..........................................

....31.4.Research objectives...........................................................51.5.Significance of the study................................. Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

....................61.6.Research question.............................................................61.7.Structure of the thesis...................

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

....................................81.8.Definitions...................................................................91.9.Scope of the study........

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnamITERATURE REVIEW AND HYPOTHESES..........................................122.1.Introduction...........................................................

......122.2.Retailer motivations for private labels......................................132.3.The evolution and repositioning of private labels...... Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

......................142.4.The store attributes.........................................................142.5.The relationship between store attribut

Luận văn thạc sĩ the influence of store attributes on consumer attitudes towards private labels the case of metro cash and carry vietnam

es and consumer attitudes towards privatelabels152.6.The effects of store attributes on consumer attitudes towards private labels.172.7.Summary.......

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyen Như ChangThe influence of store attributes onCONSUMER ATTITUDES TOWARD

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