Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnamANDS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAN Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnamDS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE: EVIDENCE FROM VIETNAMID:22130049MASTER OF BUSINESS (Honours) SUPERVISOR: Dr. NgôLuận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
Viết LiêmHo Chi Minh City - Year 2015WHAT EFFECT CONSUMERS’ INTENTION TO BIT COUNTERFEIT LUXURY BRANDS? iACKNOWLEDGEMENTSFirstly. I would like to speUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnamthank my thesis committee, Dr. Nguyen Dinh Tho, Dr. Nguyen I hi Mai I rang. Dr. Nguyen Thi N guy cl Que, and Dr. Iran Ha Minh Quan, for their insightful comments. Then advices helped me improve this thesis significantly.Thirdly. I would like to acknowledge all the professors and staffs of Internatio Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnamnal School of Business. University of Economics I Io Chi Minh City for providing me the best opportunities to study and develop deep understanding aboLuận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
ut research and business.Finally, 1 would like to express my gratitude to my dear family and friends. This thesis would have never come true without tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam...................................................1CHAPTER 1: INTRODUCTION.............................................................31.1.Research backgr ound........................................................31.1.1.The emerging luxury market..............................................31.1 Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam.2.Counterfeiting..........................................................41.2.Existing studies on coimterfeiting....................................Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
......51.3.Research objectives.........................................................61.4.Scope of the study........................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam..............................7CHAPTER 2: LITERATURE REVIEW........................................................92.1.Luxury brands............................................................. .92.2.Counterfeits................................................................92.3.Counterfeit purcha Luận văn thạc sĩ what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnamse intention.............................................10UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAGọi ngay
Chat zalo
Facebook