RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
DƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDA RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYAN CARS IN DA NANG CITYBACHELOR OF BUSINESS ADMINISTRATION THESISDa Nang, 2022DƯY TAN UNIVERSITYINTERNATIONAL SCHOOLPSƯ DIVISIONDAI HOCDUY TANUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDAN CARSIN DA NANG CITYMAJOR : BUSINESS ADMINISTRATIONMENTOR: PHAM THI TH RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYUY MIENSTUDENT:NGUYEN THIHONG VYCLASS: K24PSU-QTH4ID NUMBER: 24202114854Da Nang, 2022ABSTRACTThe objective of this research is to determine and measurRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
e the influence of factors on the intention to buy Nissan brand cars of customers in Da Nang city. Based on the theoretical basis and review of previoDƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDA RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYpplies a combination of two preliminary and quantitative research methods with analytical techniques including: trial survey, Cronbach's Alpha reliability test, EFA exploratory factor analysis, test Determining the research hypothesis, evaluating the suitability of the research model, multivariable RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYregression was used as a basis for evaluating the influence of factors on the intention to buy a Nissan Sedan car of customers in Da Nang city.The resRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
earch results show that the factors, including: attitude towards attributes, subjective standards, price perception, perceived behavioral control and DƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDA RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY has the same and strongest influence on the intention to buy a Nissan Sedan car in Da Nang city (standardized beta coefficient is 0.322); the second influencing factor is brand reputation (with a normalized beta of 0.263); the third influencing factor is price perception (normalized beta is 0.256); RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY The fourth influencing factor is perceived behavioral control (with a normalized beta coefficient of 0.2220; and finally, the attitude factor towardsRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
the attributes has the weakest influence on the intention to buy a Nisan Sedan car (with a normalized beta coefficient of 0.2220;) with a standardizeDƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDA RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYn the future were also presented.DISCLAIMERI certify that the attached thesis is my original work. No other person’s work has been used without due acknowledgement. Except where I have 1 clearly stated that I have used some of the this material, it has not been presented by me for examination in any RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY other course or subject at this or any other institution.I understand that the work submitted may be reproduced and/or communicated for the purpose oRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
f detecting plagiarism. I understand that should this declaration be false, I am libel to be penalized under the Duy Tan University regulations.SignatDƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDA RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYly, friends and colleagues. Completing this thesis is an opportunity for me to express my respect and gratitude.First and foremost, I want to express my hearfelt appreciation to my science mentor, my mentor is Pham Thi Thuy Mien of Duy Tan University’s Faculty of International Education, for spendin RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYg so much time and enthusiasm in guiding, support me, and accompany me throughout the process of learning and implementing the thesis.DƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDADƯY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCOUYTÂNNGUYEN THI HONG VYRESEARCH ON FACTORS AFFECTINGCONSUMERS’ INTENTION BUYINGNISSAN SEDAGọi ngay
Chat zalo
Facebook