Building and developing hydrotrim brand in vietnam market

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Building and developing hydrotrim brand in vietnam market

HCMC OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLESSOLVAY BUSINESS SCHOOLMASTER IN MANAGEMENT PROGRAM (MMVCFB 6)HO VAN THAIBUILDING AND DEVELOPING HYDRO

Building and developing hydrotrim brand in vietnam market OTRIMBRAND IN VIETNAM MARKETTHESIS TUTOR : Assoc. Pro. Dr. NGUYEN DONG PHONGMASTER IN MANAGEMENT THESISHochiminh City2006WARRANT STATEMENTThis is my o

riginal work. All data and results stated in the thesis are completely true.Ho Van ThaiACKNOWLEDGEMENTSI wish to express my deep gratitude to Professo Building and developing hydrotrim brand in vietnam market

rs, Université Libre de Bruxelles, Solvay Business School and llochimmh City Open University for providing knowledge and giving valuable experience du

Building and developing hydrotrim brand in vietnam market

ring my study.1 would like to give my special thanks to my Tutor, Associate Professor Doctor Nguyen Dong Phong, for his valuable guidance, advice and

HCMC OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLESSOLVAY BUSINESS SCHOOLMASTER IN MANAGEMENT PROGRAM (MMVCFB 6)HO VAN THAIBUILDING AND DEVELOPING HYDRO

Building and developing hydrotrim brand in vietnam market y family for their support and encouragement throughout the program.Ho Chi Minh City. 20 November 2000Ho Van ThaiTABLE OF CONTENTSAcknowledgementsComm

entsList of figuresList of tablesIntroduction................................................ 11.Problem statement-------------------------- Building and developing hydrotrim brand in vietnam market

-----------------..12.Objectives of research study.............................. 23.Scope and limitation of research study_______________________

Building and developing hydrotrim brand in vietnam market

24.Study method------------—...........—------------------------ 35.Structure of the study.-_____________________________________ 4Chapter 1: Literat

HCMC OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLESSOLVAY BUSINESS SCHOOLMASTER IN MANAGEMENT PROGRAM (MMVCFB 6)HO VAN THAIBUILDING AND DEVELOPING HYDRO

Building and developing hydrotrim brand in vietnam market -------------.................... 51.1.2.Brands versus products_______________________________________ 5

HCMC OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLESSOLVAY BUSINESS SCHOOLMASTER IN MANAGEMENT PROGRAM (MMVCFB 6)HO VAN THAIBUILDING AND DEVELOPING HYDRO