Segmenting targeting positioning of cezipro in ethical market
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Segmenting targeting positioning of cezipro in ethical market
Segmenting targeting positioning of cezipro in ethical market
MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMBUI KIM HOANGSEGMENTI Segmenting targeting positioning of cezipro in ethical market ING - TARGETING - POSITIONING OF CEZIPRO IN ETHICAL MARKETFINAL PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENTAdvisor: Professor. Doctor. NGUYEN NGOC HOAHo Chi Minh City, Vietnam 2007This is my original work.Any data, result or quote in the project is clearly identified.BUI KIM HOANGACKNOWLEDGEME Segmenting targeting positioning of cezipro in ethical market NT/ would like to take this chance to express my sincere thanks to Professor Doctor Nguyen Ngoc Hoa who helps me as my coach and guidance, supports anSegmenting targeting positioning of cezipro in ethical market
d comments on my final project. In spite of the complexity and scope of the topic, he guides me with scientific instruction and valuable advice from tMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMBUI KIM HOANGSEGMENTI Segmenting targeting positioning of cezipro in ethical market ideas, science and practices which really motivate me./ would like to thank deeply professors of Final project defense committee who spare their time to pay attention to my presentation, give comments and pose valuable questions, which help me to be more comprehensive of the Final project topic. My Segmenting targeting positioning of cezipro in ethical market gratefulness extended to MBMM program. Professor Doctor Tran Anh Tuan and Professor Jean-Pierre Baeyens, Vietnamese and Belgian Professors. CoordinatoSegmenting targeting positioning of cezipro in ethical market
rs of the MBMM Vietnam - Belgium program that I'm honored to pursuit through out last two years.Last but not least. I'm grateful to the Management boaMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMBUI KIM HOANGSEGMENTI Segmenting targeting positioning of cezipro in ethical market trade organization-MOH: Minister of health-IMS: Intercontinental Marketing Sen ice - Pharmaceutical research company-Ethical: Prescription product-OTC: Over the counter (no need prescription)-URS: Upper respiratory system which includes ear. nose, throat.-LĨRTI: Upper respiratory tract infection-CAC Segmenting targeting positioning of cezipro in ethical market : Clinical advisory committee-KOL: Key opinion leader of industry-GP: Group presentation-STP: Segmentation - Targeting - Positioning-ENT: Ear - Nose -Segmenting targeting positioning of cezipro in ethical market
Throat disease/ physician-GP: General practitioner-MVP: Marketing value proposal-Generic: Different Brand which has the same active substance but promMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMBUI KIM HOANGSEGMENTI Segmenting targeting positioning of cezipro in ethical market 006Figure 2: Cefzipro product formsMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMBUI KIM HOANGSEGMENTIGọi ngay
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