Male representation in super bowl commercials
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Male representation in super bowl commercials
Male representation in super bowl commercials
VIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESEN Male representation in super bowl commercials NTATION IN SUPER BOWL COMMERCIALS(Chân dung nam giới trong quáng cáo Super Bowl)M.A. MAJOR PROGRAMME THESISHANOI - 2020VIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESENTATION IN SUPER BOWL COMMERCIAL Male representation in super bowl commercials S(Chân dung nam giời trong quàng cáo Super Bowl)M.A. MAJOR PROGRAMME THESISField: English LinguisticsCode: 8220201.01Supervisor: Hoàng Thị Hạnh, PhD.HMale representation in super bowl commercials
ANOI - 2020DECLARATIONI hereby certify the thesis entitled “Male representation in Super Bowl commercials” as my own work in the fulfillment of the reVIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESEN Male representation in super bowl commercials ù Thị Phương QuỳnhACKNOWLEDGEMENTI would like to convey my heartfelt gratitude and utmost appreciation to my beloved supervisor. Dr. Hoang Thi Hanh, for her concise guidance and invaluable advice from the beginning to the end of this research. Without her, this study would have been left unfinished. Male representation in super bowl commercials My deepest thanks also go to the Faculty of Graduate Studies, ULIS, VNU, and Dr. Huynh Anh Tuan, who has gone to great lengths to make my study journMale representation in super bowl commercials
ey feasible once again.Besides, I am extremely grateful to Ms. Hoang Phuong, MA, who has wholeheartedly assisted me during the process of doing this sVIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESEN Male representation in super bowl commercials nder representation in advertising has been a thriving field of research in recent decades. However, since most research focus on the comparison between the two genders or the depiction of females, studies regarding male representation are few and far between. The aim of this research was to find ou Male representation in super bowl commercials t the contemporary depiction of men in commercials through both visual and linguistic means. The study found a continuation of the overrepresentationMale representation in super bowl commercials
of men in advertisements in comparison with women. In addition, despite the recent transformation in societal male roles, the depiction of men is stilVIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESEN Male representation in super bowl commercials be helpful for the reinvention of masculinity in today's world, and serve as an appeal to society for more visible, creative effort to challenge traditional male stereotypes in advertising and media.TABLE OF CONTENTSDECLARATIONiACKNOWLEDGEMENT...................iiABSTRACTtt,„t,„t,„HH„H„H„H,„„„„„„ m Male representation in super bowl commercials TABLE OF CON TENTSttttttttHttitttitttittttttttttttttttttttttitttitttitttittttttttittttttittftttittftttitivLIST OF IMAGESVIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESENVIETNAM NATIONAL UNIVERSITY, HA NOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESvủ THỊ PHƯƠNG QUỲNHMALE REPRESENGọi ngay
Chat zalo
Facebook