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Advanced theory and practice in sport marketing part 1

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Advanced theory and practice in sport marketing part 1

ADVANCED THEORY _ AND PRACTICE INSPORTMARKETINGERIC c. SCHWARZ JASON D. HUNTERADVANCED THEORY AND PRACTICE IN SPORT MARKETINGThis page intentionally l

Advanced theory and practice in sport marketing part 1 left blankADVANCED THEORY AND PRACTICE IN SPORT MARKETINGEric c. Schwarz and Jason D. HunterAMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFO

RDButterworth-Heinemann is an imprint of ElsevierLinacre House, Jordan Hill, Oxford 0X2 8DP, UK30 Corporate Drive, Suite 400, Burlington, MA 01803, US Advanced theory and practice in sport marketing part 1

A 525 B Street, Suite 1900, San Diego, CA 92101-4495, USAFirst edition 2008Copyright o 2008 Elsevier Inc. All rights reservedNo part of this publicati

Advanced theory and practice in sport marketing part 1

on may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or other

ADVANCED THEORY _ AND PRACTICE INSPORTMARKETINGERIC c. SCHWARZ JASON D. HUNTERADVANCED THEORY AND PRACTICE IN SPORT MARKETINGThis page intentionally l

Advanced theory and practice in sport marketing part 1 n Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request onlin

e by visiting the Elsevier web site at http://elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier materialNoticeNo re Advanced theory and practice in sport marketing part 1

sponsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwis

Advanced theory and practice in sport marketing part 1

e, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Because of rapid advances in the med

ADVANCED THEORY _ AND PRACTICE INSPORTMARKETINGERIC c. SCHWARZ JASON D. HUNTERADVANCED THEORY AND PRACTICE IN SPORT MARKETINGThis page intentionally l

Advanced theory and practice in sport marketing part 1 talogue record for this book is available from the British LibraryLibrary of Congress Cataloging-in-Publication DataA catalog record for this book is

available from the Library of CongressISBN: 978-07506-8491-0For information on all Butterworth-Heinemann publications visit our web sire at Ixioks.els Advanced theory and practice in sport marketing part 1

evier.comTypeset by Charon Tec Ltd (A Macmillan Company), Chennai, India www.charontec.comPrinted and bound in Hungary08 09 10 10 9 8 7 6 5 4 3 2 IWor

Advanced theory and practice in sport marketing part 1

king together to grow libraries in developing countries www.elsevier.com I www.lxjokaid.org I www.sabre.orgACKNOWLEDGMENTS, DEDICATIONS, AND EPIGRAPHS

ADVANCED THEORY _ AND PRACTICE INSPORTMARKETINGERIC c. SCHWARZ JASON D. HUNTERADVANCED THEORY AND PRACTICE IN SPORT MARKETINGThis page intentionally l

Advanced theory and practice in sport marketing part 1 e this hook to the memory of my father, Rolf Schwarz. His wisdom, intelligence, and strength are foundations of my being, and I hope somewhere he is l

ooking down and is proud of this project, of what I have accomplished, and who I have become as a person. Advanced theory and practice in sport marketing part 1

ADVANCED THEORY _ AND PRACTICE INSPORTMARKETINGERIC c. SCHWARZ JASON D. HUNTERADVANCED THEORY AND PRACTICE IN SPORT MARKETINGThis page intentionally l

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