Advanced theory and practice in sport marketing part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Advanced theory and practice in sport marketing part 2
Advanced theory and practice in sport marketing part 2
COMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 romotionsAdvertisingSponsorshipPublic RelationsLicensingPersonal ContactIncentivesAtmosphericsSport Promotion StrategiesConclusionCHAPTER OBJECTIVESThe reader will be able to:■Appreciate the role of communications in the sport marketing process.■Identify rhe internal and external elements of organiz Advanced theory and practice in sport marketing part 2 ational image in sport■Understand rhe various elements of the sport promotion mix, including public relations, licensing, personal contact, incentivesAdvanced theory and practice in sport marketing part 2
, and atmospherics.■Recognize the incorporation of sport promotion activities with integrated communication plans, event planning, pricing developmentCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 -mouth) and direct (sales) promotional strategies in relationship to positioning, building brand equity, increasing credibility, and enhancing image transfer and association.WHAT IS COMMUNICATION MANAGEMENT IN SPORT?Communication management involves the planning, implementing, supervising, evaluatio Advanced theory and practice in sport marketing part 2 n, and modification of the various methods of communication internal and external to a sport organization. Effective and efficient communication managAdvanced theory and practice in sport marketing part 2
ement is crucial to success in sport marketing because it is the conduit by which information between employees and organizations is exchanged, and enCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 suring that all parties are involved in goals setting and attainment in a coordinated and organized manner.The sport marketing professional is involved in a number of roles to make sure that effective and efficient communication rakes place throughout the organization in terms of rhe marketing proce Advanced theory and practice in sport marketing part 2 ss. These include:■Develop organizational communication strategies including the structure of the internal and external communication processes, the gAdvanced theory and practice in sport marketing part 2
oals and objectives of organizational communication, and the policies and procedures to follow related to communication of information regarding rhe sCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 ine communication methods.■Manage all sport organizational images in terms of presentation to the public, the media, and the online environment.■Develop, implement, manage, and evaluate the organizational crisis communication plan.■Provide training to all staff of the organization about appropriate Advanced theory and practice in sport marketing part 2 communication methodology.In order to effectively and efficiently manage communication for a sport organization, the sport marketing professional mustAdvanced theory and practice in sport marketing part 2
focus on having a fullTHE COMMUNICATION PROCESSCommunication is critical to the success of a sport marketing professional. Communication helps to estCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 of the communication process are documented below:The source starts with an idea of how to communicate information about the sport product or organization. As the source continued developing the idea, it is encoded into a message. The encoding process involves giving the idea a personality. A repres Advanced theory and practice in sport marketing part 2 entation of the idea and the sport entity is created in print, verbal, and/or visual form. This representation can range from a simple photograph to tAdvanced theory and practice in sport marketing part 2
he use of sport personalities to endorse the sport product. Depending on the choice of representation, the message may be delivered as an autobiographCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 nsumer. The narrative is where a third party (such as an athlete endorsement) tells the sport consumer about the sport product. The goal is to entice the sport consumer to be involved with that product as a result of the reputation of the endorser. Sport products can also be advertised in a dramatic Advanced theory and practice in sport marketing part 2 form, where “characters” act out events in front of an imaginary audience, and the act is reproduced in print, verbal, and/or visual form to persuadeAdvanced theory and practice in sport marketing part 2
the sport consumer to purchase the specific sport product.Once the message is encoded, it is then sent through marketing channels to the receiver. MaCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport Pr Advanced theory and practice in sport marketing part 2 ovides feedback to the source. The goal is to have effective and efficient communication between the source and the receiver. Effective communication occurs when the intended meaning of the sender is identical to the interpreted meaning of the receiver. One of the major reasons communication is not Advanced theory and practice in sport marketing part 2 effective and efficient is due to interference with the process. This interference canCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport PrCOMMUNICATION MANAGEMENT IN SPORTCHAPTER OUTLINEWhat Is Communication Management in sport?The Communication ProcessSport Organizational ImagesSport PrGọi ngay
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