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Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

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Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam UDY OF VETERINARY COMPANIES ANDTHEIR AGENCIES IN VIETN AMID:21120091MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. PHAM NGOC THUYHo Chi Minh City - Year

2014ACKNOWLEDGEMENTSFirstly. I would like to express my sincere gratitude to Dr. Pham Ngoc Thuy, my Supervisor, who has given me great guidance, inspi Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

ration and especially her motivation, thanks for her valuable advice, suggestions and resources that helping me in accomplishing this study.Secondly.

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

I would like to express my sincere thanks to all professors, tutors and officers of MBus Program for valuable lectures, academy knowledge and your exp

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam ds, customers in veterinary' medicine industry for your advice, cooperation and supports during the pilot and official survey. Without your support. I

could not successfully complete my thesis.Ho Chi Minh City. Vietnam.30th Sep. 2014.Nguyen Dac HuyiiABSTRACTIn recent years, the industry of veterinar Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

y medicine in Vietnam has been developing significantly. The veterinary medicine companies increasingly expand the market and enlarge their agencies s

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

ystem to take the company's image and products to market. The purpose of attracting customers IS to gain more market-share and bring more profits back

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam e influence of relationship quality factors on customer loyalty in veterinary medicine industry in southern of Vietnam IS done through quantitative me

thods. Formal quantitative research through interviews using a questionnaire with a sample collected in a convenient method of 230 agencies around som Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

e provinces in Southern.The research results contribute to the theoretical basis of research by' understanding the meaning of the factors of relations

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

hip quality that affect consumer loyalty in veterinary' medicine market. Thereby, the results also provide managers with a basis for decisionmaking. i

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam mer LoyaltyiiiTable of ContentAcknowledgement....................................................................iiAbstract...........................

...............................................liiCHAPTER 1: INTRODUCTION.............................................................11.1Research bac Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

kground............................................................11.2Research pr oblem..............................................................

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam

21.3Research objectives............................................................21.4Research scope.................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

Luận văn thạc sĩ the influence of relationship quality on customer loyalty a study of veterinary companies and their agencies in vietnam ..................................42.1A brief introduction about veterinary medicine industry........................4

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Dac HuyTHE INFLUENCE OF RELATIONSHIPQUALITY ON CUSTOMER LOYALTY - A STU

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