GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
VIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN E FRANCHISE BUSINESS PLANMEMBERS:l.VU TUYET NGAN2.NGUYEN THI KIM OANH3.NGUYEN DUY KIM THU4.NGUYEN TIEN DAT5.NG0 HOANG CHIEN6.NGUYEN QUOC CUONG7.NGUYEN DUY LONGINTRODUCTION1.importance role 9f F99d and Beverage industry In VietnamThe food and beverage industry, IS a very large one, and was expected t GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN o value at US$33.7 billion in 2012, with predicted growth at 18.9 percent till year 2014. It is growing fast at almost 21 percent in 2013, producing fGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
ood at a growth of 20 percent and beverage production at almost 27 percent. In terms of volume growth for producing packaged food and soft drinks, VieVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN baby food and noodles, have experienced growth in production.2.Trend of Food anf Beverage industry in VietnamConsumer spending on Food & Beverage is growing. The food service industry is expected to grow at a compound annual growth rate of six per cent between 2013 and 2018. Per capita expenditure GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN on food and non alcoholic beverages is expected to grow at seven per cent per annum from 2012 to 2016, reaching USS276 by 2016. Associated with this gGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
rowth in Food & Beverage IS the growth of modern retail formats such as supermarkets which present opportunities for greater exposure to imported prodVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN tnamese living standards has already started to rise. The country’s economies have developed into one of Asia's dynamic and growing market for agriculture food The market has a potential growth, as the spending on packaged food and beverages in Vietnam Is still considered low. Vietnam s WTO membersh GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN ip has promoted a reduction in Its trade and investment barriers including tariffs, subsidies, non tariff barriers, investment restrictions and intellGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
ectual property rights (IPR). Rising disposable income levels and changing lifestyles, particularly in urban areas, are increasing consumer demand forVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN The agricultural sector requires Significant investment; foreign investors can expect assisted entry.The growing tourism sector is a factor fuelling interest in convenience categories, in addition to sub sectors such as soft drinks and alcoholic drinks. Health consciousness trends provide an opportu GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN nity for Food & Beverage manufacturers to diversify into food options perceived to be healthier.aumjimiiLIn 2014, juice registered oft trade volume anGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
d value growth of 12% and 20% respectively. Although these rates were lower than those recorded in 2013, they were still high, indicating strong and sVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN owth of juice drinks. In addition, people, especially those who live in urban areas, are becoming increasingly busy and reluctant to squeeze juice for themselves and their family. Instead, they purchase packaged juice drinks made by prestigious manufacturers for convenience and hygiene. As Vietnam i GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN s a tropical country with the climate is almost hot during the year that the consume of beverage IS extremely high especially for the juice. EspeciallGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
y in Ho Chi Minh City, people now are more tending to reach those kinds of product that not only meet their need but be a healthy product as well. TheVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN juice since it's good for the health. Juice is become an indispensable daily drink of the Ho Chi Minh people with the demand for juice, smoothies or fruit/vegetable products increasing steadily.PART ỉ: EXECUTIVE SUMMARY1.J.amba_j.uic.eiThe purpose of our business is to provide the customer with the GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN truly good quality and healthy product such as Juice and smoothies, to help the customers to aware more of their health with their daily food and driGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
nks.At first, we open the first Jamba Juice on Tran Nao street. District 2 where there are a lot of segmentations and potential customers Publishing tVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN , we develop the long term strategy for Jamba Juice to go further in this business line.2.RọdkỊCLZ£ÊShlx5flUÊêÃẹđ lLil£ẹ§and SmQalhiesThat the high quality and healthy of the product brings to Jamba Juice the very unique characteristic.Another good point of Jamba is the expertise of Jamba team membe GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN rs with deep level of nutrition and wellness knowledge. Master Blenders are our internal juice and smoothie gurus ready to serve you even better.3.TheGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
market;Ho Chi Minh City is a great potential market for the Juice industry with the increasingly high demand of drinks with fresh, nutritious, and heVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN since they want a real fresh and healthy drink. And Jamba can do it. The customers of the Juice industry in Vietnam are diverse with the large number of customers and there are many customer segmentations. Especially for the segmentation of customer with the age is under 25 which is a big segmentati GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN on with the consumption of Juice is huge and increase steadily. The elderly - a potential segmentation of the Juice industry is strong also. The livinGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
g standard of the Ho Chi Minh City is increasing and they are more concerning about their healthy that they would like to choose those kind of drinks VIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN ffee and the other normal favorite drinks doesn't meet the need of the people nowadays.The size of this market is growing. People are more willing to pay for these high qualityproducts. Above that, the living standard and the average income is higher than before. With the purpose to provide the high GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN quality Juice drinks to the customers, the location is located on Tran Nao Street in District 2 with the high number of potential customers. These arGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
e parents with young kids, the elderly, and the families with high income that they will reach such high nutritious and healthy product as Juice This VIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN e house. Trung Nguyen coffee. Highlands coffee and the others coffee store are the competitors with Jamba even when their main products is coffee which is the favorite daily drink of Vietnamese people. Besides, these stores have the similar products as Jamba. But the trend is changing, people are re GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN aching the products with higher quality and good for their health and Juice is one of the top choices. Jamba get the expertise in this field with theGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
high knowledge about the nuưltious and healthy products and the products of Jamba Is also examined by the specialists and this will gain the competitiVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICE GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN iding truly good healthy and quality' drinks. Therefore, the image of Jamba to the customers will be developed basing on the quality that Jamba bringsVIETNAM NATIONAL UNIVERSITY INTERNATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: Franchising Instructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUICEGọi ngay
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