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“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

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Nội dung chi tiết: “LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

MINISTRY OF EDUCATION & TRAININGUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMHOÀNG VÃN VIỆT“LAUCHING

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND G AND DEVELOPING A NEWPRODUCT & BRAND”FINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTHo Chi Minh City2007MINISTRY OF EDUCATION & TRAINING UNIVE

RSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMB MM PROGRAMHOÀNG VĂN VIỆTLAUCHING AND DEVELOPING A NEW PRODUCT & BRAND “LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

”FINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTTutor: Pr. Dr. Hồ Đức HùngHo Chi Minh City2007This is my original work.Any data and result in t

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

his writing is clearly identified.Confirmed by:Hoàng Văn ViệtACKNOWLEDGEMENTSI would like to acknowledge that this project has been done by my self wi

MINISTRY OF EDUCATION & TRAININGUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMHOÀNG VÃN VIỆT“LAUCHING

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND Directors of the MBMM program for the establishment of this program. I am particularly indebted to all the professors of Solvay Business School and of

Ho Chi Minh City Open University who were so devoted to deliver their knowledge, experience, ideas and suggestions during our courses. Also many than “LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

ks to the coordinators of the program: Ms. Bùi Phan Bảo Trán and Mr. Serge Bywalski. who have stimulated and advised us during the two years of the co

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

urse.I also owe a great deal to my tutor - Pr. Dr. Hồ Đức Hùng - the Director of Institute of Development Economics Research - University of Economics

MINISTRY OF EDUCATION & TRAININGUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMHOÀNG VÃN VIỆT“LAUCHING

“LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND y who has helped and supported me to complete my final duty.Sincerely thanks to my family who gave me lots of material and moral support. Without thei

r love and support, I cannot complete this useful program.Final Project MakerHoàng Văn ViệtTUTOR COMMENTHo Chi Minh City, date.......z.......z.......- “LAUCHING AND DEVELOPING A NEW PRODUCT & BRAND

1The Topic that the Author selects for lìis M.B.A thesis obviously has both meanings of current events and values of the theoretical research.

MINISTRY OF EDUCATION & TRAININGUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMHOÀNG VÃN VIỆT“LAUCHING

MINISTRY OF EDUCATION & TRAININGUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMHOÀNG VÃN VIỆT“LAUCHING

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