(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

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(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park SINGAPORE TECH PARKID: 22130076MASTER OF BUSINESS ADMINISTRATIONSupervisors: Dr. Tran Ha Minh QuanAnd Dr. Nguyen Thi Nguyet QueHo Chi Minh City - Yea

r 2016Solutions To Build Effective Marketing Strategies For Ascendas-Protrade Singapore Tech ParkTable of ContentsAcknowledgements.................... (LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

...........................................................1Abstract..................................................................................

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

.....2Chapter 1: Problem Identification..............................................................3Company Introduction and Background.............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park entification.......................................................................6Verifying The Existence of The Problem............................

...........................8The Importance of The Problem................................................................9Potential causes............ (LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

................................................................11Cause and Effect Map................................................................

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

........15Chapter 2: Alternative Solutions..............................................................16Root cause..................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park ish relationship with strategic partners and retain customers’ relationship........19Applying technology to business..................................

........................19Penetrate the market deeply..............................................................21Chapter 3: Selected Solutions and (LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

Implementation Plan.........................................23Selected Solutions.....................................................................

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

.....23Implementation Plan.........................................................................24Chapter 4: Supporting Information................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park pt 2: Interview sales and marketing staff to find obstacles they face up in their sale and marketing activities.......................................

.................................30Transcript 3: Interview Mr. Han - General Director and Ms. Eriko - Head of Sales and Marketing Department to find o (LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

ut the central problem..................................................33Questionnaire 1: Survey to confirm the central problem......................

(LUẬN văn THẠC sĩ) current situation and action to plan for ascendas protrade singapore tech park

................40Questionnaire 2: Survey to confirm the root cause...........................................47Questionnaire 3: Tenants Feedback.....

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE