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(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city O CHI MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH T

RAC SIEUFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVIC ESIN HO C HI MINH CITYID: 22120137MASTER OF BUSINESS (Honours)SUPERVISOR: DINH CONG K (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

HAL PhDHo Chi Minh City - Year 2014iiACKN OWLEDGEMEN 1First and foremost. 1 respectfully express my gratefulness to my research instructor. Dr. Dinh C

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

õng Khai for his w annly supports, taking the time from the beginning of the research to shape my research design and during every step of the thesis

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city grateful to Professor Nguyen Dinh Thọ for his encouragement, insightful recommendations, and value requirements during my process.My sincere thanks al

so come to my teachers at International Business School -University of Economic Ho Chi Minh City who provide a lot of knowledge for me during my MBA c (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

ourse.I would also like to thank many different individuals who help me in my developing research, especially the professional mobile development depa

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

rtment in UFS International Inc. Moreover. I owe thanks to my close friend - Ho Quang Chi B.ao; your assistances and contributed comments made my rese

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city nks, schools, industrial zones, software development companies, and mobile application development companies for their support during my research.Dad

and Mom. I could not go far on my way without your encouragement. Again. I give my gratefulness to you. regarding to the many sacrifices you made. I a (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

m proud to be your son.Finally, to my beloved wife. 1 deeply appreciate the patience and sacrifices. which you sent to me. Without your hands to take

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

care our small home. 1 could never have made my thesis so far.iiiABSTRACTThe main purpose of this study is to examine the factors that affect customer

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city s. The proposed research model base on Technology Acceptance Model (TAM) and the consideration of Yang and Yoo (2004). whereas both affective and cogn

itive attitudes as two parts of attimde construct in TAM.In this study, perceived convenience and perceived mobility are also introduced as external f (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

actors that reflect the behavioral intention to use mobile content services, in addition, the mediating role of affective attitude between cognitive a

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

ttitude and behavior intention is investigated.The study analyzed a sample of 505 consumer responses in Ho Chi Minh City, the results showed that all

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

(LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city behavioral to use mobile content sen ices via direct-effect, indirect-effect or both.The finding of this research most focused on providing a guidelin

e for future direction of mobile content sendees, especially most focus on the attitude change toward using the mobile services.Keywords: .Mobile cont (LUẬN văn THẠC sĩ) factors affecting intentions to use mobile content services in ho chi minh city

ent senices, behavioral intention, cognitive attitude, affective attitude, perceived mobility, perceived convenience.

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

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