(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

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(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG NGOC BAO CHAUIMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES:

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel : THE CASE OF HOANG HAI LONG HOTELMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational S

chool of BusinessIntematkKMl Schrxd of ButlntMTRUONG NGOC BAO CHAUIMPROVE SALES PERFORMANCEVIA PERSONAL SELLING ACTIVITIES:THE CASE OF HOANG HAI LONG (LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

HOTELID: 22180063MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Dr TRAN HA MINH QUANHo Chi Minh City - Year 20201AcknowledgementWith the en

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

thusiastic guidance, support and encouragement as well as useful knowledge of Assoc. Prof. Dr. Iran Ila Minh Quan. the thesis is possible done on lime

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG NGOC BAO CHAUIMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES:

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel to give my best appreciation to my advisors in 1SB. It is my pleasure to study and research in this great school with good friends and great professor

s. Ĩ would like to say thank you to all my family, my teachers and my friends that gave me more supporting in my thesis working.2Table of ContentsAckn (LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

owledgement.............................................................2List of Table...............................................................5

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

List of Figure..............................................................51.Introduction...........................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG NGOC BAO CHAUIMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES:

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel .......72.2Revenue stream........................................................112.3Problem context.................................................

......133.Problem Identification....................................................153.1Methods...................................................... (LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

.........153.2Ineffective personal selling activities...............................163.3Lack of advertisements activities............................

(LUẬN văn THẠC sĩ) improve sales performance via personal selling activities the case of hoang hai long hotel

.........183.4Unattractive sales promotion..........................................19

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG NGOC BAO CHAUIMPROVE SALES PERFORMANCE VIA PERSONAL SELLING ACTIVITIES: