(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

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(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessỰỆH tarHWTi ni-CCWMM.IY*kv«nu«om< ỉdMd of *uún»«Dang Thi Ngoc LoanIMPROVING SA

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam ALES PROMOTION PROGRAM: A CASE OF DAI THANG COMPANY IN VUNG TAU-VIET NAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019UNIVERSITY OF ECO

NOMICS HO CHI MINH CITYInternational School of Businesscn>l atDANG THI NGOC LOANIMPROVING SALES PROMOTION PROGRAM: A CASE OF DAI THANG COMPANY IN VUNG (LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

TAU-VIET NAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Nguyen Thi Mai TrangHo Chi Minh City - Year 2019EXECUTIVE SUMMARYThis thesis ai

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

ms to identify the root cause of “Ineffective sales promotion program” which lead to reduce secondary sales al Dai I hang. By using in-depth interview

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessỰỆH tarHWTi ni-CCWMM.IY*kv«nu«om< ỉdMd of *uún»«Dang Thi Ngoc LoanIMPROVING SA

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam nsequences of this problem is also analized. It is necessary to solve the problem because there arc a lol of significant benefits for improving the ef

fectiveness of solving the problem. Theories play an important role in finding all potential causes of ineffective sales promotion at Dai Thang. But t (LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

hen ftirther in-depth interview support to eliminate some potential causes and clarify the main cause which should be paid attention. As a result. “In

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

effective sales promotion program” is the main cause. Two alternative solutions have been suggested and after clarifying the comparison of solutions a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessỰỆH tarHWTi ni-CCWMM.IY*kv«nu«om< ỉdMd of *uún»«Dang Thi Ngoc LoanIMPROVING SA

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam should be approved as soon as possible to solve the problem and improve sales volumes at Dai Thang.3ACKNOWLEDGEMENTWithout the encouragement, guidance

and support for Assoc. Prof. Nguyen T1Ũ Mai Trang and other teachers, the entire master-level project would not be possible. I would like to send my (LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

appreciation to my advisor. It has been a pleasure working with you on this project. I would like to thank my friends and family for greatly support m

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

e while I was working on my research.4TABLE OF CONTENTSEXECUTIVE SUMMARY...........................................................3ACKNOWLEDGEMENT...

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessỰỆH tarHWTi ni-CCWMM.IY*kv«nu«om< ỉdMd of *uún»«Dang Thi Ngoc LoanIMPROVING SA

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam erview: Valvoline globallubricantmarket.................81.2Sales and market share in Viet Nam market.............................91.3Valvoline Distri

butionChannelin Viet Nammarket...................91.4Valvoline Product..................................................101.5The relationship of Valvo (LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

line and Dai Thang.........................111.6Competitive advantage..............................................121.7Problem finding process.......

(LUẬN văn THẠC sĩ) improving sales promotion program a case of dai thang company in vung tau viet nam

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UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessỰỆH tarHWTi ni-CCWMM.IY*kv«nu«om< ỉdMd of *uún»«Dang Thi Ngoc LoanIMPROVING SA