(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

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(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective ACCOUNT MANAGEMENT PROGRAMS AND COMMITMENT: A DEALER PERSPECTIVEMASTER THESISHo Chi Minh City - 2012MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF

ECONOMICS HOC Hl.MINH CITYNGITỀN HẢI DỎNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY ACCOUNT MANAGEMENT PROGRAMS AND COMMITMENT: A DEA (LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

LER PERSPECTIVEMASTER THESISInBusiness AdministrationOlogy code: 60340102SupervisorDr. Nguyền Thị Mai TrangHo Chi Minh City-2012ACKNOWLEDGEMENTI would

(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

like to give my sincere thanks to Dr. Nguyen Thị Mai Trang, who had dcdicalcdly instructed me to approach every particular mailer from lhe research m

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective he respected teachers from the University of Economics Ho Chi Minh City for their devotions in training and education. We inherited much knowledge and

experiences thanks to them.I truly appreciate the helps of my colleagues, my friends in eMBA class course KI 9, and my partners. This research could (LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

not be completed successfully if such helps of knowledge and field work data collection were not supported by them.My special thanks are given to my b

(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

eloved family and my wife. Pham Ngọc Phuong Trúc who has encouraged me much to complete this thesis.Ho Chi Minh City. October 2012.Nguyen Hãi DòngiiTA

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY

(LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective iiLIST OF FIGURES.....................................................VLIST OF TABLES......................................................VABSTRACT..

..........................................................1Chapter 1...........................................................2INTRODUCTION.......... (LUẬN văn THẠC sĩ) the mediating role of trust in the relationship between key account management programs and commitment, a dealer perspective

..............................................21.1.Research background..........................................2

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH (TTY(ftNGUYỀN HẤI DÔNGTHE MEDIATING ROLE OF TRUST IN THE RELATIONSHIP BETWEEN KEY