(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

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(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE S

(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB) SALES AT ASIA COMMERCIAL BANK (ACB)MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - 20201UNIVERSITY OF ECONOMICS HO CHI MINH CITY International Sch

ool of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE SALES AT ASIA COMMERCIAL BANK (ACB)MASTER OF BUSINESS ADMIN (LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

ISTRATIONSUPERVISOR: Dr. Tran Phuong ThaoHo Chi Minh City - 2020iiTABLE OF CONTENTSLIST OF CHARTS...........................................viLIS T OF

(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

FIGURES.........................................viLIST OF TABLES...........................................viT.TST OF ABBREVIATIONS..................

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE S

(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB) .........11.2Symptoms......................................................................41.2.1Not meet FX sales revenue target.....................

.....................41.2.2Low profit margin gap.....................................................51.2.3Poor FX sales trading volumes.............. (LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

...............................62.PROBLEM ANALYSIS................................................................62.1Possible problems...............

(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

..............................................62.1.1Uncompetitive FX rate.....................................................72.1.2Inappropriate inte

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE S

(LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB) sales performance...................................................162.2Main problem validation.....................................................1

82.3. Problem definition and consequence..........................................212.3.1Problem definition........................................... (LUẬN văn THẠC sĩ) unattractive product packages design in foreign exchange sales at ASIA commercial bank (ACB)

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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTrinh Thi Cam DuyenUNATTRACTIVE PRODUCT PACKAGES DESIGN IN FOREIGN EXCHANGE S