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(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company SCHOOL OUTFITTERS COMPANYMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City, Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of

Business■ I c D ^IdD5 erf BvurottDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF SCHOOL OUTFITTERS COMPANYMASTER OF BUSINESS ADMI (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

NISTRATION SUPERVISOR: DR. NGUYEN THI MAI TRANGHo Chi Minh City, Year 2020EXECUTIVE SUMMARYThe United States (US) education market has been robust for

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

more than twenty years. This includes the furniture, fixture and equipment industry also known as FFE. A core set of products within FFE are school c

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company th, the need to replace old school buildings, and the belief that education pedagogies need to change.The student population has grown significantly a

nd also there has been a significant increase in immigration. This increase in preschool to 12 grade students pushed the limits of the existing educat (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

ion infrastructure. That is, there have been more students than the existing school buildings could handle. Students no longer had a place to sit with

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

in existing classrooms. This forced temporary classrooms to be built and then completely new buildings to be built. Consequently, it caused the purcha

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company was no longer favored, no longer believed to be effective. Parents and teachers both started expecting education buildings and classrooms to look mod

ern and use new teaching styles. New styles such as project based learning, collaborative learning, etc. were also driving the design and purchase of (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

new FFE.These factors led to an increase in companies manufacturing and selling FFE. The nature of schools being distributed within urban and rural sc

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

hool systems across the US led to many small FFE dealers. Some manufacturers were well known and grew to supply the many FFE dealers. Overall, we can

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company fragmented nature of the dealers created a lot of competition even with the growth in the school market. Dealers were often pushed to give lower price

s to capture a customer's order. This competition led to lower margin dollars in total. However most1of the loss in margin happened with dealers. 1101 (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

with manufacturers. This forced innovations and difficult choices for their business models.ACKNOWLEDGEMENTSThis study was conducted as my thesis for

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

Master of Business Administration program. I would like to express my sincere gratitude to my supervisor Nguyen Thi Mai Trang for all of her encourag

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company tters' representatives for their continuous support and encouragement, to my family and friends for greatly supporting me in completing this research.

3TABLE OF CONTENTSEXECUTIVE SUMMARY...............................................................1ACKNOWLEDGEMENTS................................... (LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

.............................3LIST OF TABLES..............................................................6LIST OF FIGI RES...........................

(LUẬN văn THẠC sĩ) unexpected margin of learniture tables a case of school outfitters company

.................................61.INTRODUCTION.............................................................7

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Businesslnwmao>nal ofDo Thi Thu HienUNEXPECTED MARGIN OF LEARNITURE TABLES: A CASE OF

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