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(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM) RCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM JOINT STOCK COMPANY (BIDV HCMC)MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 20191UNIV

ERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMERCIAL (LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM JOINT STOCK COMPANY (BIDV HCMC)MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: PROF. TRAN HA MINH QUANHo

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

Chi Minh City - Year 20192EXCUTIVE SUMMARYNowadays, ill the context of the economic environment, the competition among the commercial banks in Vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM) switching of customers 'behavior when they work with the banks. One of the most important elements is the customer satisfaction. Therefore, the comme

rcial banks now will focus on developing the products; improve the quality of services so that they can please their customers, increase the level of (LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

customers' loyaltyThe primary research and the secondary research will be used in this report so that we can analyze and conduct the results about how

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

the customer's satisfaction effect on the loan scale in Ho Chi Minh City Branch of Commercial Bank for Investment and Development of Vietnam. After r

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM) Ho Chi Minh city Branch of Commercial Bank for Investment and Development of Vietnam should do to improve their customer satisfaction in order to inc

rease the loan scale, achieve more profits and complete the assigned business plan hl this year as well as the following years.0ACKNOWLEDGEMENTSI woul (LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

d like to acknowledge all people who supported me during the lime I studied in ISB. Without them. I could not be here today.I would like to thank all

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

my lovely friends, my sweet colleagues and my dearest classmates at ISB and BIDV for helping me complete the program.I also would like to thank my bes

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM) ot complete this report without his helping. Especially, I would like to send my sincere thankfulness to my parents and my husband for their encourage

ments and supports.1TABLE OF CONTENTSEXCUTIVE SUMMARYACKNOWLEDGEI.INTRODUCTION1.The company background2.The structureII.PROBLEM CONTEXT1.The reducing (LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

in loan scale of Bank for Investment and Development of Vietnam - Ho Chi Minh City Branch (BIDV HCMC)2.The customer’s satisfaction in Bank for Investm

(LUẬN văn THẠC sĩ) the customer’s satisfaction in ho chi minh city branch of commercial bank for investment and development of vietnam joint stock company (BIDV HCM)

ent and Development of Vietnam - Ho Chi Minh City Branch (BIDV HCMC)III.PROBLEM IDENTIFICATION1.Interest Rates2.Inexperience and untrained employees

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC LANTHE CUSTOMER’S SATISFACTION IN HO CHI MINH CITY BRANCH OF COMMER

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