The different points of marketing mix (7ps) between zara and canifa company
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The different points of marketing mix (7ps) between zara and canifa company
Table of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company .............................................3Task 1: The different points of marketing mix (7Ps) between Zara and Canifa company..3Task 2: Develop and evaluate a basic marketing plan...........................132.1Company oven-lew........................................................132.2The impo The different points of marketing mix (7ps) between zara and canifa company rtance and value of marketing plan..............................142.3Current marketing situation analysis...................................15High quaThe different points of marketing mix (7ps) between zara and canifa company
lity.....................................................................19Low quality................................................................Table of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company ........252.6Taaics and Action......................................................262.7Allocation of Resources:...............................................272.8Evaluating and monitoring marketing plan...............................29CONCLUSION.................................................... The different points of marketing mix (7ps) between zara and canifa company ...................311INTRODUCTIONZara is a fashion retail brand which was founded by Amancio Ortega in 1975 with the original name of Zobra - inspireThe different points of marketing mix (7ps) between zara and canifa company
d by the film "Zobra The Greek". However, due to fear of confusion, the managers decided to change to Zara. With cheap products but following world faTable of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company ashion" with changes in design and technology to meet the demands of the customers. While high-end fashion brands focus on creating trends, Zara chooses the shorter route: simulating designs and surveying consumer needs. Zara claims that it takes just two weeks to develop new products and bring it t The different points of marketing mix (7ps) between zara and canifa company o stores (while other companies take an average of 6 months) and launch 12,000 designs a year. Today, Zara is managed by Inditex Group and has 1,763 sThe different points of marketing mix (7ps) between zara and canifa company
tores worldwide (Ngoe. B, 2017).Figure: Zara store(Source: The Irish Times, 2017)23MAJOR FINDINGSTask 1: The different points of marketing mix (7Ps) bTable of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company ther famous brand like Lious Vuitton, Gucci, Balengacia with affordable prices.According to report from Mirror (Mirror.co.uk, 2017) the Gucci velvet bag cost 1,260 euro which incredibly expensive you can purchase a Zara version of bag with significantly less hefty which cost 60 euro.(Mirror.co.uk, 2 The different points of marketing mix (7ps) between zara and canifa company 017)Zara is a fast fashion brand which target people with short income. However in Viet Nam Zara is became a choice for middle class people with incomThe different points of marketing mix (7ps) between zara and canifa company
e for more than 10 millions dong per month because a product from Zara in Viet Nam will fluctuated around 5 hundred thousand dong to four million dongTable of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company For their purpose and assurance that they product are safety to environment and consumer and choosing those raw material can help decrease the negative impact on environment and variance of biodiversity (Zara.com/vn). Furthermore, Zara committed that do not produce product used animal leather or bon The different points of marketing mix (7ps) between zara and canifa company e, Zara has a contrast with animal protection organization Fur Free Alliance and retailer program that animal fur free( Fur free retailer) to preventThe different points of marketing mix (7ps) between zara and canifa company
the exploitation from animal ( Inditex.com ). Zara Viet Nam products are varied from aged and gender they has categories for man, women and children aTable of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS.............................. The different points of marketing mix (7ps) between zara and canifa company Nam after you purchase products, employee with package your product in to a memorable design back like with their brand’s logo in the center. According to Veronica Maria Jarski Marketingprofs.com with a remarkable packaging your sales can increase to 30% and can lead consumer to impulse buying and c The different points of marketing mix (7ps) between zara and canifa company apture new costumer. And having a hackneyed logo to customer can easily to watch can help building deep rapport with costumer.Table of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS..............................Table of ContentsINTRODUCTION............................................................................2MAJOR FINDINGS..............................Gọi ngay
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