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Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

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Nội dung chi tiết: Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

Marianna Sigala • Roya Rahimi • MikeThelwall EditorsBig Data and Innovation in Tourism, Travel, and Hospitality Managerial Approaches, Techniques, and

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223 d ApplicationsỄỊ springerBig Data and Innovation in Tourism, Travel, and HospitalityMarianna Sigala • Roya Rahimi • Mike ThclwallEditorsBig Data and I

nnovation in Tourism, Travel, and HospitalityManagerial Approaches, Techniques, and Applications4^ SpringerEditorsMarianna SigalaSchool of ManagementU Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

niversity of South AustraliaAdelaide. SA. AustraliaRoya RahiiniBusiness SchoolUniversity of WolverhamptonWolverhampton. UKMike ThelwallSchool of Mathe

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

metics and ComputingUniversity of WolverhamptonWolverhampton. UKISBN 978-981 -13-6338-2 ISBN 978-981 -13-6339-9 (eBook) hllps://doi.org/l 0. l(M)7/978

Marianna Sigala • Roya Rahimi • MikeThelwall EditorsBig Data and Innovation in Tourism, Travel, and Hospitality Managerial Approaches, Techniques, and

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223 re reserved by the Publisher, whether the whole or pan of the material is concerned, specifically the rights of translation, reprinting, reuse of illu

strations, recitation, broadcasting, reproduction on microfilms or in any other physical way. and transmission or information storage and retrieval, e Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

lectronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descriptive names

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names a

Marianna Sigala • Roya Rahimi • MikeThelwall EditorsBig Data and Innovation in Tourism, Travel, and Hospitality Managerial Approaches, Techniques, and

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223 assume that the advice and information in this book arc believed to be tme and accurate at the date of publication. Neither the publisher nor the auth

ors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have bee Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

n made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.This Springer imprint is p

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223

ublished by the registered company Springer Nature Singapore Pte Ltd.The registered company address is: 152 Beach Road. #21-01/04 Gateway East. Singap

Marianna Sigala • Roya Rahimi • MikeThelwall EditorsBig Data and Innovation in Tourism, Travel, and Hospitality Managerial Approaches, Techniques, and

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications41223 1Maria Gorctc Ferreira Dinis, Carlos Manuel Martins da Costa and Osvaldo Manuel da Rocha Pacheco

Marianna Sigala • Roya Rahimi • MikeThelwall EditorsBig Data and Innovation in Tourism, Travel, and Hospitality Managerial Approaches, Techniques, and

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