The application of marketing in air service of vietnam airlines 40
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The application of marketing in air service of vietnam airlines 40
The application of marketing in air service of vietnam airlines 40
THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENTIIILIST OF ABBREVIATIONSIVLIST OF CHARTS AND TABLESVINTR The application of marketing in air service of vietnam airlines 40 RODUCTIONVICHAPTER 1: AN OVERVIEW OF AIR SERVICE MARKETING111 WHAT IS AIR SERVICE MARKETING?111 1 Special features of air service11111Intangibility11112Inseparability21113Heterogeneity21114Perishability31115Lack of ownership3112 Service and Marketing service311 3 Marketing in air service412 PROCEDUR The application of marketing in air service of vietnam airlines 40 ES OF DOING AIR SERVICE MARKETING512 1 SWOT analysis512 11 Strengths512 12 Weaknesses612 13 Opportunities612 14 Threats12 2 Doing market research712 2The application of marketing in air service of vietnam airlines 40
1 Finding out customers needs and wants712 2 2 Segmenting markets812 2 2 1 What is market segmentation?81 2 2 2 2 Benefits of Segmentation81 2 2 2 3 THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENTIIILIST OF ABBREVIATIONSIVLIST OF CHARTS AND TABLESVINTR The application of marketing in air service of vietnam airlines 40 3 Place Strategy131 2 3 4 Promotion Strategy141 2 3 5 People Strategy171 2 3 6 Physical Evidence Strategy181 2 3 7 Process Strategy19THE APPLICATION OF MARKETING INAIR SERVICE OF VIETNAM AIRLINESTABLE OF CONTENTSACKNOWLEDGEMENTIIILIST OF ABBREVIATIONSIVLIST OF CHARTS AND TABLESVINTRGọi ngay
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