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Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

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Nội dung chi tiết: Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps INTRODUCTION..............................................................2B MAJOR FINDING............................................................

.3Task 1: Comparison Marketing Mix Strategies between The Coffee House andHighlands. How they achieve their objective by using 7Ps..................41 Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

.Compare 7Ps of TCH and Highlands...................................42.The way they achieve their objectives.............................17Task 2:Eval

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

uate TCH s marketing plan and provide new promotion campaign.201)company Overview.................................................202)Evaluate the sma

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps .......................................235)Tactics and action................................................276)Allocation of resources (Budget and p

eople allocation)............287)Evaluating and monitoring marketing plans.........................29Appendix:........................................ Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

..................30c.REFERENCES LIST........................................................362A. INTRODUCTIONIn (his report, our team will provide i

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

nformation related to The Coffee House and split into two (asks. In task 1. our team will research on TCH then explain and analyze the difference of i

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps hen, the objective of the two-coffee shop will be compared based on the results of the marketing strategy. In task 2. our team launched a new campaign

and an overview of the company’s current goals and developmentrTHE C2FFEE H2USE(sources: Facebook)3B. MAJOR FINDINGTask 1: Comparison Marketing Mix S Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

trategies between The Coffee House and Highlands.How they achieve their objective by using 7Ps.1. Compare 7Ps of TCH and HighlandsPRODUCTThe Coffee Ho

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

useHighlands Coffee

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

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