Developing international strategies
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Developing international strategies
Developing international strategies
Developing International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized Compa Developing international strategies anies0 SpringerProf. Dr. Rudolf Griinig Chair of Management University of FribourgFribourgSwitzerlandProf. Dr. Dirk MorschettChair for International ManagementUniversity of FribourgFribourgSwitzerlandISBN 978-3-642-24724-8 e-ISBN 978-3-642-24725-5DOI 10.1007/978-3-642-24725-5Springer Heidelberg Dord Developing international strategies recht London New YorkLibrary of Congress Conhol Number: 2011941382c Sprmgcr-Vcrlag Berlin Heidelberg 2012This work is subject to copyright. All rightsDeveloping international strategies
are reserved. whether the whole or part of the material is concerned, specifically rhe rights of translation, reprinting, reuse of illustrations, recDeveloping International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized Compa Developing international strategies ermitted only under the provisions of the German Copyright Law of September 9. 1965, ill ils current version, and permission for use must always be obtained 1ĨO111 Springer. Violations arc liable to prosecution under the German Copy right Law .The use of general descriptive names, registered names, Developing international strategies trademarks. etc. ill this publication docs not imply, even ill the absence of a specific statement, that such names arc exempt horn the relevant proteDeveloping international strategies
ctive laws and regulations and therefore free for general use.Printed on acid-free paperSpringer is pai l of Springer Scieuce+Busincss Media (www.spriDeveloping International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized Compa Developing international strategies and to strategic planning. This is followed by the presentation of the strategy development processes for going international for new markets and for going international for production and sourcing. The book ends with recommendations for the strategic planning in international companies.Many of the Developing international strategies concepts, approaches and ideas presented in this book come from the academic teachers of the authors. The authors would like to express their gratituDeveloping international strategies
de to Richard Kuhn, University of Berne, and Joachim Zentes, Saarland University, for their positive influence and long lasting support, other ideas cDeveloping International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized Compa Developing international strategies ess our special thanks to two persons. This book could not have been produced without the considerable talents of Anthony Clark who translated large sections of the book and improved the language of the other parts. Thekla Schulthess merits special thanks for her excellent work in typing the text, d Developing international strategies esigning the figures and further editorial work.40756Rudolf Grunig, Dirk MorschettVDeveloping International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized CompaDeveloping International StrategiesRudolf Grủnig • Dirk MorschettDeveloping InternationalStrategiesGoing and Being Internationalfor Medium-sized CompaGọi ngay
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