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Marketing the core 7e kerin 1

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Marketing the core 7e kerin 1

MARKETING:THE COREhttps: //k hot h u vi en .comMARKETING:THE CORESeventh EditionRoger A. KerinSouthern Methodist UniversitySteven w. HartleyUniversity

Marketing the core 7e kerin 1 y of DenverMe Graw Hill EducationMe Graw Hill EducationMARKETING: THE CORF. SEVENTH EDTT1ONPublished by McGraw Hill Education. 2 l\nn 11040. New Yutk.

NY 10121. Cupyngbl c 2018 by McGraw Hill Education. All rights tVM.Tsvxl. Dinted 111 Ibc United Stales ol America. Previous editions V 2U16.2013. 201 Marketing the core 7e kerin 1

1. and 2009. No pail OÍ Illis publication may be reproduced Of distributed ill any tbnn or by any means. Of stored in a darahnse or retrieval system,

Marketing the core 7e kerin 1

without the prior written consent of McGraw-Hill Education. including, hut not limited to. in any network or other electronic storage or transmission,

MARKETING:THE COREhttps: //k hot h u vi en .comMARKETING:THE CORESeventh EditionRoger A. KerinSouthern Methodist UniversitySteven w. HartleyUniversity

Marketing the core 7e kerin 1 d Stales.This hook is printed on acid-free paper.I 2 31 567 890 LM.VLMN 21 20 19 ]8 17 16ISBN 978-1-259-71256-4MI11D I 259 71236 2Chief Product Office

r. SVP Products A Markets: G. Serin Vili/rzVice President. General Manager. Products A Markets: .Wirfw/7 RyanVice President, Content Design A Delivery Marketing the core 7e kerin 1

: flrisv IWurh'nManaging Director. Suwn GouijnsouABrand Manager: Meredith FatsriDirector. Product Development Meghan CampbellMarketing Manager: Elitab

Marketing the core 7e kerin 1

eth SchimagenLead Product De veloper Kelly DeliaProduct Developer Kelly I. I'ekclderDigital Product Analyst: Kerry ShanahanDirector. Content Design &

MARKETING:THE COREhttps: //k hot h u vi en .comMARKETING:THE CORESeventh EditionRoger A. KerinSouthern Methodist UniversitySteven w. HartleyUniversity

Marketing the core 7e kerin 1 Mutt DiamondContent Licensing Specialists: DeAnna Dautener and Lori HancockCover Image: © FrunciKxi Diez PhotogrofdryfGetty ImagesCompositor: Aptani*.

Inc. Marketing the core 7e kerin 1

MARKETING:THE COREhttps: //k hot h u vi en .comMARKETING:THE CORESeventh EditionRoger A. KerinSouthern Methodist UniversitySteven w. HartleyUniversity

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