Determining female shopper loyalty towards clothing stores
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Determining female shopper loyalty towards clothing stores
Determining female shopper loyalty towards clothing stores
------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOV Determining female shopper loyalty towards clothing storesV Ỉ'TOWARDS CLOTHING STORESỊ_________.. ______________________Vi ID: 22120068AAXAAMASTER OF BUSINESS (Honours)SUPERVISORS: Prof. Nguyen Dong PhoDr. Nguyen Phong NịỈ VAIHo Chi Minh City - Year 2014ACKNOWLEDGEMENTSThis is our opportunity to express gratitude to those who have helped and supported us t Determining female shopper loyalty towards clothing storeshroughout the process.Firstly, I am especially grateful to my supervisor. Dr. Nguyen Phong Nguyen, for the patient, dedicated guidance for this thesisDetermining female shopper loyalty towards clothing stores
over the past few.Secondly, I would like to thanks to the supervisorial panel's member who have thoroughly examine my thesis with valuable comments.F------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOV Determining female shopper loyalty towards clothing storesf Business program.Ho Chi Minh City, VietnamDecember, 2014Nguyen Thi Kim SaABSTRACTStore loyally is a phenomenon that is currently receiving d great deal OÍ interest from retail management. What is more, a loyal customer is a source of competitive advantage through repeal purchase and positive word Determining female shopper loyalty towards clothing storesol mouth. As a mailer of lac I, lots of enterprises arc facing to die difficulty situation in Vietnam. It is not an exception, in clothing retail sectDetermining female shopper loyalty towards clothing stores
or, the failure rate of doing that type of business is even higher than others. In hope of solving tills issue, tills study aims to study the underlyi------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOV Determining female shopper loyalty towards clothing storestivations (HSM) and store attributes (STA) will be deeply investigated in relation to store loyalty (T OY) direc tly and through shopper satisfaction (SAF) in this study.To conduct this research, a sample of 226 female shoppers in Ho Chi Minh City, Vietnam was surveyed to test the proposed model. Af Determining female shopper loyalty towards clothing storester that, structural equation modeling was used to analyze the collected data. It was found that store attributes and hedonic shopping motivation hadDetermining female shopper loyalty towards clothing stores
positive effects on LOY. However, shopper satisfaction construct is almost the same with store loyalty in Vietnamese customer’s mind, so that this pap------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOV Determining female shopper loyalty towards clothing storesis study, a convenience sampling method was applied in Ho chi Minh City it is better to use cross-national, random sample. Also, the study focuses on altitudinal loyally. Behavioral loyally should be taken ink) account in future research. The findings suggest that the clothing store managers should Determining female shopper loyalty towards clothing storesshow concentrate their positioning strategies not only on the utilitarian dimension but also on the hedonic motivations to stimulate store loyalty. AlDetermining female shopper loyalty towards clothing stores
so. It is necessary to deeply understanding customer’s motivation shopping before designing their outlets with store attributes that would meet die ex------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOV Determining female shopper loyalty towards clothing storesty, VietnamTABLE OF CONTENTS------—c—---------------r^LI Ịcl'^UNIVERSITY OF ECONOMICS HO CHI MINH •International School of BusinessNguyen Thi Kim SaDETERMINING FEMALE SHOPPER LOVGọi ngay
Chat zalo
Facebook