Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
THE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY**********TRƯỜNG ĐẠi HỌC NGẮN HÀNG THÀNH PHỐ HÓ CHÍ MINHLE PHAM DANG KHOAFAC TORS AFFECTING BRA Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021AND AUTHENTICITY IN F&B INDUSTRY IN VIETNAM - A CASE STUDY OF STARBUCKS IN HO CHI MINH CITYBACHELOR’S THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 52340101HO CHI MINH CITY. 09/2021THE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY*»*«*«**TRƯỜNG ĐẠI HOC NGẮN HÀNG THÀNH PHỔ HÓ CHÍ MINHLE PHAM DANG K Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021HOAFACTORS AFFECTING BRAND AUTHENTICITY IN F&B INDUSTRY INVIETNAM - A CASE STUDY OF sTARBUC KS IN HO CHI MINH CITYBACHELOR’S THESISMAJOR: BUSINESS ADMFactors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
INISTRATION( ODE: 52340101SUPERVISIOR: MR. TRAN VAN DATHO CHI MINH CITY. 2021ABSTRACTThe main purpose of this study is to find out which factors affecTHE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY**********TRƯỜNG ĐẠi HỌC NGẮN HÀNG THÀNH PHỐ HÓ CHÍ MINHLE PHAM DANG KHOAFAC TORS AFFECTING BRA Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021ls.rhe study had collected data by conducting 200 surveys online in Ho Chi Minh City. The author use SPSS 20 software to do analysiscs have show the results that Uniqueness, Scarcity, Longitudinal Consistency, Longevity, Brand legitimacy and Employee's passion arc 6 factors that have positive influe Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021nce on brand authentic}’ of Starbucks.This results study could be used as a reference for further research and for Entrepreneurs, Marketing managers,Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
or businessman to have a concept about the brand authenticity therefore make plans to build authenticity to have a more competitive position.DECLARATITHE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY**********TRƯỜNG ĐẠi HỌC NGẮN HÀNG THÀNH PHỐ HÓ CHÍ MINHLE PHAM DANG KHOAFAC TORS AFFECTING BRA Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021esult of my research. Except for the references to previous research papers mentioned in the thesis, the survey data and results of the thesis are genuine and have never been published before.ACKNOWLEDGEMENTSThe first person I would like to thank is Ph.D. Tran Van Dat who supported me directly. He h Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021as given me lots of valuable advice and suggestions for me to complete the thesis.I would like to thank the teachers of the Facility of Business AdminFactors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021
istration. They gave me the knowledge and useful experience during the time I was learning at the university.I would like to thank my friends from HQ5THE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY**********TRƯỜNG ĐẠi HỌC NGẮN HÀNG THÀNH PHỐ HÓ CHÍ MINHLE PHAM DANG KHOAFAC TORS AFFECTING BRA Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021ed the survey for my data in this thesis.Finally. I would like to thank my family, relatives for encouraging me during this thesis.Table of ContentsChapterI. Overview of thesisI1.1.Introduction11.2.Aim of research3 Factors affecting brand authenticity in F and B industry in Vietnam – A case study of starbucks in Ho Chi Minh City 2021THE STATE BANK OF VIETNAMHO CHI MINH BANKING UNIVERSITY**********TRƯỜNG ĐẠi HỌC NGẮN HÀNG THÀNH PHỐ HÓ CHÍ MINHLE PHAM DANG KHOAFAC TORS AFFECTING BRAGọi ngay
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